Ad Net Zero to mark first anniversary with Global Summit

Posted on: Wednesday 15 September 2021 | IAB UK

The UK advertising industry’s initiative to help respond to the climate crisis caused by CO2 emissions is set to hold a summit in November, along with the launch of new training and guidance

Ad Net Zero is made up of 70 leading companies from across the UK advertising industry - including IAB UK - which are committed to achieving net zero carbon emissions from their operations by the end 2030. The initiative, which launched in 2020, will mark its first anniversary with a Global Summit on 3-4 November in Glasgow. This will coincide with COP26, when the world’s leaders will gather to look at measures needed to tackle the challenge of climate change.

The summit will be free to attend for any advertising professional from around the world and aims to provide inspirational content through thought leadership sessions and practical workshops. You can register to attend here.

In addition, Ad Net Zero will be launching a training qualification for advertising professionals to fully equip people with how to take responsibility for the carbon emissions related to the operations of advertising work day-to-day, as well as consider the role their work plays in promoting sustainable products and services. 

The training will be available online to all ad professionals, in the UK and internationally, via the IPA’s CPD platform. It is in the final stages of beta testing with Ad Net Zero supporters and will be available to the industry later this year.

During 2021, Ad Net Zero supporters have also contributed to the development of a ‘Best Practice Guide’ for all businesses in the advertising supply chain to help track, measure and reduce their carbon emissions. The guide, which has also been rigorously tested by the Ad Net Zero supporter base, will be published at the summit for everyone in the industry to access for free.

Written by



Related content

IAB Tech Lab

IAB Tech Lab launches initiative to reduce carbon impact of digital ads

The Green Supply Path Initiative aims to support the advertising industry in meaningfully lowering carbon emissions via supply path optimisation

Learn more

COP26: How are digital platforms tackling climate change?

Some of the biggest players in the digital advertising industry share how they're supporting COP26 and working to maintain momentum around sustainability...

Learn more

It's time for climate keyword blocking action, here's why...

Jon Mew, IAB UK’s CEO and Jo Allan, Newsworks’ CEO, make a joint appeal for advertisers to review their keyword strategies and support climate change...

Learn more

5 tips for advertisers: Climate change x keyword blocking

Keyword blocking around climate change is on the rise, so we've put together advice on how brands can develop a nuanced and proportionate approach to...

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.