UKIE is the trade body for the UK’s wider interactive entertainment industry. We exist to champion the interest, needs and positive image of the videogames and interactive entertainment industry.

Our membership brings together publishers, developers, distributors, retailers, media and creative agencies and all services related to the interactive entertainment industry. Our members account for 99% of all games made and sold in the UK.

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Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.