ISBA is the Voice of British Advertisers. We are a representative membership body offering expertise, unique advantages for members, cost savings and campaiging for advertiser freedom. In supporting the freedom to advertise responsibly we actively support self-regulation and work with government to achieve effective but fair rules for marketing communications. Membership gives a real advantage to advertisers, whatever their size or sector. The knowledge we bring to each other and the expertise of our team helps in the constant battle for competitive advantage. Through our regulatory work and through our tailored advice we deliver substantial cost savings for our members.