IAB Sweden was founded in 2008 and brings together stakeholders in digital market communications.
Our goal is to promote growth and create best practice. In practice, we work through specialized committees ( Task Force ) that define standards and guidelines. The members consist of representatives from both large and smaller players such as subcontractors, agencies, advertisers, publishers, online companies, technology providers, telecom operators, and more.
IAB Sweden regularly organizes training seminars in various areas and you will find current events in the Event Calendar . Every year, the Mixx Awards are organized where we pay attention to members' achievements during the past year.
As an organization, we strive to maximize the value of the industry based on the resources and trust that the members provide.
IAB Sweden acts as an independent and transparent member organization . Our vision is that Sweden should be the world leader in interactive marketing and be "the capital of Internet" .