The IAB is, on the one hand, in the service of advertisers and their agencies to help them integrate Internet effectively into their overall marketing strategy and, on the other hand, intends to propose standards, examples of professional practices to new actors integrating the Internet media market.
The IAB is also a network of experts serving other professional organizations, institutions and the media that question the impact of the development of this new economic situation.
AB France is an independent entity, part of the International Affiliate Network of the Interactive Advertising Bureau.