IAB France

The IAB is, on the one hand, in the service of advertisers and their agencies to help them integrate Internet effectively into their overall marketing strategy and, on the other hand, intends to propose standards, examples of professional practices to new actors integrating the Internet media market.

The IAB is also a network of experts serving other professional organizations, institutions and the media that question the impact of the development of this new economic situation.

AB France is an independent entity, part of the International Affiliate Network of the Interactive Advertising Bureau.

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Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.