Founded in 1998, with the main mission of developing the interactive media market in Brazil. As of 2006, the Interactive Media Association (AMI) became part of the most important network of associations in the world - The Interactive Advertising Bureau - changing its name to IAB Brazil. Since then, the association has been part of an international network of associations, with representations in more than 45 countries, including the USA, Australia, Singapore, Spain, France, England, Italy, Chile and Mexico.
IAB Brasil currently has more than 250 affiliates, including websites, portals, technology companies, agencies, Web developers and advertisers, leaders in its segment in the country.