Hearst Magazines UK has supplied information as part of 2022’s National Anti-Click-Through Rate Day. Its responses demonstrate which verification suppliers it uses as a media owner and what metrics it offers advertisers. Find out more here.
Hearst Magazines UK, Hearst Corporation’s principal business in the UK, is one of the UK’s leading media companies with 20 magazine brands and 20 digital assets.
Hearst Magazines UK is the trading name of National Magazine Company Ltd, established in 1910 by William Randolph Hearst and is a wholly owned subsidiary of Hearst Corporation, one of the largest diversified media companies. Its major interests include magazine, newspaper and business publishing, cable networks, television and radio broadcasting, internet businesses, TV production and distribution, newspaper features distribution and real estate.
In the UK, the business includes the core wholly-owned business plus interests in two joint ventures: NatMag Rodale, a 50:50 joint venture with Rodale Inc. of the USA which focuses on health and well-being; and COMAG, a 65:35 joint venture with Conde Nast, one of the U.K.'s largest magazine distributors.