EntityX enables advertisers to understand and target their most valuable audiences.
EntityX translate a brand’s proprietary audience insights into unique addressable 'Cultural Profiles', that can be used in a DSP to increase reach, performance and attention.
Every day EntityX analyses the billions of page views that are read by real consumers.
Our technology combines human-curated knowledge from wikidata with programmatic data from the bidstream to enable us to understand the content and how often that content is being read.
- This allows us to identify the pages that are most relevant to each target audience right now. We use this to place ads on the most relevant pages,
- Because we are constantly analysing the pages that your target audience is reading, this provides us with the unique ability to track what’s important to them.