Cereal Partners UK

Cereal Partners Worldwide (CPW) was formed in 1990 as a joint venture between Nestlé S.A. and American food giant General Mills. The Head Office is situated in Lausanne / Malley, Switzerland, and our annual turnover is in excess of $1.75 billion.

Cereal Partners UK has established itself as the second largest manufacturer, with over 25% of a market that's worth more than £1.3 billion. We make many well-loved brands with a long heritage, such as Shredded Wheat, which was first introduced over a hundred years ago, and Shreddies, which was first produced in 1953.

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