Canadian Tourism Commission

Industry-led, market-driven, and research-based, the mission of the Canadian Tourism Commission (CTC) is to increase awareness of and interest in Canada as a premiere four-season tourism destination.

Together with its public and private sector partners, the Commission undertakes:

  • Macroeconomic, market and industry research;

  • Product and industry development; and

  • Advertising and promotional activities in markets across the globe.

Reflecting these objectives are the two main CTC business lines:

  • Marketing and sales - information marketing and sales activities aim to increase tourism-sector revenues by attracting more and higher-yield tourists from international markets and by encouraging more Canadians to travel at home.

  • Information activities help improve sector decision-making and profitability by researching and communicating market opportunities, new products in demand, trends, barriers to growth, and opportunities to lower transaction costs.

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.