Sophisticated digital screen installations are becoming more prevalent in urban spaces. The population of always connected mobile devices are garnishing unparalleled insight into customer behavior in the real world. Rain in London affects Saturday shopper’s receptiveness to a summer fashion sale, and the outcome of a Thursday evening football match will affect the mood of certain commuters on Friday.
Using data, from mobile GPS, demographic and socio-economic audience, weather, travel, events, to point of sale information - Bitposter closes the loop between ad spend and ad effectiveness.
Bitposter is a data driven ad-exchange that automates layers of the planning, booking and buying process, allowing more time to be spent adding value for advertisers through niche, timely and context-specific campaign propositions.