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Analytic Partners

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The 4 biggest changes in marketing through a measurement lens

The 4 biggest changes in marketing through a measurement lens

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Zefr

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Brand safety to suitability: driving video advertising forward in 2021

Brand safety to suitability: driving video advertising forward in 2021

The Affiliate Marketing Lifecycle Explained

Partnerize

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The Affiliate Marketing Lifecycle Explained

The Affiliate Marketing Lifecycle Explained

Decoding the On Demand TV Landscape

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Decoding the On Demand TV Landscape

Decoding the On Demand TV Landscape

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Why advertisers need to catch up with the fast-growing CTV audience

Why advertisers need to catch up with the fast-growing CTV audience

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Index Exchange

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A deep dive into Demand Path Optimisation

A deep dive into Demand Path Optimisation

Xandr Explains Curation: Episode 4

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Xandr Explains Episode 4 - Curation, the Next Evolution of Programmatic

Xandr Explains Episode 4 - Curation, the Next Evolution of Programmatic

Xandr Explains Curation: Episode 3

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Xandr Explains Episode 3 - A Buyers' Guide to Curation

Xandr Explains Episode 3 - A Buyers' Guide to Curation

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Publisher and Identity Resolution: Case Studies & Tactics

Publisher and Identity Resolution: Case Studies & Tactics

Xandr Explains Curation: Episode 2

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Xandr Explains: Episode 2 - Introducing Xandr Curate

Xandr Explains: Episode 2 - Introducing Xandr Curate

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Lotame

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Bringing order to identity disruption amidst pending cookie chaos

Bringing order to identity disruption amidst pending cookie chaos

Publisher's Guide

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The Publisher’s Guide to Audience Addressability

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Latest updates

Back
Latest updates

News

Back
News

Opinions

Back
Opinions

Policy & standards

Back
Policy & standards

Gold Standard

Back
Gold Standard

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

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GDPR

Insight

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Insight

Welcome to Futurescape

Back
Welcome to Futurescape

Resources & tools

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Resources & tools

AI in digital advertising

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AI in digital advertising

Cookieless solutions

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Cookieless solutions

Why digital?

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Why digital?

The IAB UK Podcast

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The IAB UK Podcast

Jargon Buster

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Jargon Buster

Adspend Analyser

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Adspend Analyser

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

Tool for small businesses

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The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

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Case studies

Measurement Toolkit

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Measurement Toolkit

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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Get into Digital

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Audio

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Creator marketing

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TV+

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Digital out-of-home

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Gaming

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Retail media

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More sector resources

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More sector resources

Futurescape
Our members
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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Member Vault

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Meet our members

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Meet our members

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Our Board

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Our Board

Join the IAB

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Meet our members

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Meet our members

Explore the Member Vault
Events & training
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Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

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