How can marketers harness the power of contextual in a world without third-party cookies? SmartFrame’s new whitepaper breaks it down
SmartFrame has developed a new whitepaper that outlines seismic changes in the digital advertising industry - including the demise of the cookie, increasing privacy legislation and the rise of other advertising formats.
This paper illustrates how marketers and advertisers can harness the power of revolutionary new in-image contextual ad tech to create more meaningful advertising that strikes a resonance with consumers from the very first interaction.
Download the whitepaper to learn
- What's changing and why
- How might contextual targeting fill the cookie void
- The differences between in-image ad tech vendors
- The alternatives to cookies
- How the rise of attention economy might shape future metrics
- How contextual advertising is forecast to take centre stage in ad revenues
Download SmartFrame’s whitepaper ‘The Rise of Contextual Targeting in a Cookieless World’ here.
Posted on: Monday 25 April 2022