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Sonic Science: Understanding your brain on sound

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Audio and Voice Effectiveness User Experience

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Spotify Advertising shares its new research exploring the neuroscience that makes digital audio so engaging

Ever wondered about what's happening in your brain when you listen to music and podcasts?

New research just launched by Spotify Advertising proves that digital audio is more engaging than radio, TV, and social media.

With Spotify's tuned-in audience, advertisers have a unique opportunity to reach a deeply immersed audience, ensuring all ears are on their message.

For more information on the research and the power of advertising with Spotify, download the full research study here.

By Spotify

Spotify transformed music listening forever when it launched in 2008. Discover, manage and share over 70 million tracks, including more than 3.2 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free music listening experience. Today, Spotify is the world’s most popular audio streaming subscription service with hundreds of millions of users across 184 markets. Find out more.

Posted on: Monday 25 April 2022