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On Device Research

Research Study & Guide

The State of Digital Brand Effectiveness 2022

The State of Digital Brand Effectiveness 2022

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Good-Loop

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Counting Carbon: How UK marketers are tackling Adland’s climate crisis

Counting Carbon: How UK marketers are tackling Adland’s climate crisis

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PubMatic

Research Study & Guide

Greater transparency will attract more ad spend to CTV & OTT

Greater transparency will attract more ad spend to CTV & OTT

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Making Science

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Boosting Tech Teams with External Staff: a future bet for companies

Boosting Tech Teams with External Staff: a future bet for companies

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NumberEight

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How to win the Seller Defined Audiences game

How to win the Seller Defined Audiences game

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The Time For In-Game Advertising is Now: are you ready for it?

The Time For In-Game Advertising is Now: are you ready for it?

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The Proof is in the Pudding: cookieless strategies are driving results for brands

The Proof is in the Pudding: cookieless strategies are driving results for brands

How OOH is moving towards a programmatic future

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Hivestack by Perion's inaugural UK summit: How is OOH moving towards a programmatic future?

Hivestack by Perion's inaugural UK summit: How is OOH moving towards a programmatic future?

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Xandr

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The Programmatic Life

The Programmatic Life

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Adapt

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Digital Marketing: the age of diversity?

Digital Marketing: the age of diversity?

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Acast

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Why podcasts are one of the most environmentally sustainable advertising mediums

Why podcasts are one of the most environmentally sustainable advertising mediums

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WithinDigital Episode 13: Website Accessibility 101

WithinDigital Episode 13: Website Accessibility 101

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Latest updates

Back
Latest updates

News

Back
News

Opinions

Back
Opinions

Policy & standards

Back
Policy & standards

Gold Standard

Back
Gold Standard

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

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Policy

GDPR

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GDPR

Insight

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Insight

Welcome to Futurescape

Back
Welcome to Futurescape

Resources & tools

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Resources & tools

AI in digital advertising

Back
AI in digital advertising

Cookieless solutions

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Cookieless solutions

Why digital?

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Why digital?

The IAB UK Podcast

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The IAB UK Podcast

Jargon Buster

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Jargon Buster

Adspend Analyser

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Adspend Analyser

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

Tool for small businesses

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Tool for small businesses

The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Case studies

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Case studies

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Measurement Toolkit

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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Get into Digital

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Audio

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Creator marketing

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TV+

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Digital out-of-home

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More sector resources

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Futurescape
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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Member Vault

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Meet our members

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Meet our members

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Our Board

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Our Board

Join the IAB

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Meet our members

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Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

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Events

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Engage 2025

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