WEBINAR: How influence-to-store resulted in +67% ROI

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Online

This event is being held by an IAB UK member

This event has been created and submitted to the Member Vault by an IAB UK member. Tickets are purchased from third parties and the IAB is not responsible for the event.

Event Overview

Think influencer marketing only drives online sales? Think again.

Many brands track online sales but overlook the significant influence on in-store revenue. If you’re not connecting influencer campaigns to physical sales, you’re missing major growth opportunities.

Join us for an exclusive webinar where Dentsu and Primetag will show how they’re redefining influencer measurement, proving true ROI, and unlocking the full potential of influencer-driven campaigns.

Learn how this innovative approach connects influencer efforts to both online and in-store sales, driving measurable, real-world impact.
Walk away with actionable insights, including:

-How Influence-to-store measurement gives transparency to an Influencer real ROI.
-How Marketing Mix Models misrepresent Influencer true impact with probabilistic data
-How to be deterministic, compliant and scalable

Secure your spot now and start measuring what truly matters! 

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