Social Foundations
Event Overview
Join us for an immersive workshop on the fundamentals of social advertising. Your instructors will be members of the Flashtalking team alongside representatives from the major platforms - all experts in social, mobile and beyond. Learn about the unique opportunities offered by Snapchat, LinkedIn and other key platforms, plus Flashtalking's tips and best practices for campaign activation.
Welcome and introduction
Paid Social 101: Foundations
A look at the current state of the social advertising industry, how paid social has evolved and future trends to keep an eye on.
Paid Social 102: Application
All the need-to-know building blocks of social advertising theory. A Flashtalking expert will cover all the essentials like understanding your audience, objectives, and generally how things work.
Partner deep dives
Hear directly from Snapchat, LinkedIn and Pinterest as they explain their capabilities, share what makes them unique and give their tips for advertising on their platforms.
Lunch
Flashtalking 101: Introduction
Learn about Flashtalking and the capabilities of our social advertising platform.
Flashtalking 102: Tips and best practices
Experts from Flashtalking share their tips and best practices for campaign activation.
Break
Breakout sessions
Attendees are broken out into small groups and rotate between our experts and partners to ask questions, dig deep into solutions, strategise for upcoming plans and more.
Closing and happy hour!
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