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The Publisher’s Guide to Audience Addressability

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Ad Tech Contextual Targeting User Identity
Ad Tech Contextual Targeting User Identity

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As publishers approach addressability alternatives, there are three critical challenges to consider: efficiently tracking and managing a diverse group of IDs in a centralized way over time, mitigating cross-device redundancies and working to link analytics to a vast number of screens and screen types. Through quantitative survey data and insights from ad tech experts and publishers, this micro-report unpacks how publishers provide engagement and targeting options sought by buyers.

Download this report to learn:

  • Post-cookie implications for publishers
  • The challenges of tracking unique IDs at scale
  • How publishers are working to reduce device redundancies and achieve cross-site insights
  • Strategies for safeguarding revenue now and into the future

 

Download the report here

By Maria Shcheglakova, EMEA Marketing Director

PubMatic

PubMatic, Inc. (Nasdaq: PUBM) delivers superior revenue to publishers by being a sell-side platform of choice for agencies and advertisers. The PubMatic platform empowers independent app developers and publishers to maximize their digital advertising monetization while enabling advertisers to increase ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has created an efficient, global infrastructure and remains at the forefront of programmatic innovation. PubMatic operates 14 offices and eight data centers worldwide.

Posted on: Wednesday 30 June 2021