@curate's Best Practice Guide explores the common causes as well as quick fixes for fewer bids, lower impressions and delivery gaps in your curation campaigns
Curation is one of 2025’s biggest media trends, but it doesn’t come without challenges. The benefits are clear — stronger performance and greater control — yet the reality doesn’t always match the promise.
You might already have curated deals live in your DSP, but run into familiar issues: lower bid rates, inconsistent delivery, or impressions that disappear too quickly. These are common, and they can be addressed.
That’s why we’ve created a Best Practice Guide — a practical resource for getting the most out of curated supply. While we focus on sourcing quality inventory and packaging it into Deal IDs, success also depends on how it’s activated in the DSP. It’s a shared effort.
Inside the guide, you’ll find:
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Better formats
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Higher viewability
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Stronger contextual signals
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Zero marketplace sludge
Download the guide for practical steps to ensure your curation strategy delivers the results it should.
Posted on: Tuesday 2 September 2025
