Octave Audio is a joint venture from two of the UK’s leading commercial radio operators News UK’s Wireless and Bauer Media. The new digital audio company was established to give brands and advertisers the opportunity to target premium, engaged audio audiences powered by first-party data at exceptional scale, in a transparent and brand safe environment. Advertisers are able to communicate with the connected audiences of leading radio brands including talkSPORT, KISS, Absolute Radio, Virgin Radio, Magic Radio, Hits Radio and Greatest Hits Radio, plus on-demand catch-up shows and Podcasts such as Stories of our Times, the Empire Film Podcast or TalkSPORT HIT, all in one place.
Why digital advertising works
Discover why digital advertising is effective for reaching your customers and building brands.