Virtual Training: Programmatic Advanced
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Come along to this advanced virtual training session for a comprehensive look at buy-side programmatic, regulation and the use of data, how publishers monetise their inventory, attribution models, plus much more.
What you will learn?
- Assembling Technology stacks
- Technical and product requirements
- Programmatic selling
- Supply path optimisation
This course is perfect for…
- Account Managers
- Account Directors
- All working in Ad Ops
An introduction into how brands assemble a technology stack and where programmatic technologies add value – including technical and product requirements
Programmatic selling – including how publishers manage multiple demand sources and how header bidding has changed the way inventory is bought
Header bidding – how buyers employ SPO to reach an impression for the best price
Supply path optimisation – you will decide how a publisher should prioritise their ad server, and/or use header bidding