Virtual Training: Programmatic 101
(Registration - 09:20 - 09:30)
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Unlock the power of programmatic with this two-hour programmatic masterclass, covering everything from combining data and creative to meaningful measurement. If want to buff up on the basics of how an ad is served programmatically and make sure you’re up-to-speed with current practice – this one’s for you.
What will you learn?
- How a programmatic ad gets served
- The Four pillars of programmatic
- Data collection & segmentation
This course is perfect for…
- Account executives
A step-by-step guide to how an ad gets served programmatically
We’ll explore the four key pillars of programmatic delivery for an advertiser – data, creative, activation and measurement
1st, 2nd and 3rd party data types and how data is collected – with a particular focus on GDPR
How these data types are brought together to create audiences
An exercise where you will present back data sources that could be used for alive brief