Member introduction to Ipsos iris

Including his role at UKOM as CEO, with a career spanning more than 30 years and a range of senior roles at broadcasters, agency, online ad-networks and major news organisations, there is not much in media and advertising that Ian has not experienced at first hand. He’s an expert in very little but holds strong and relatively well-informed views on many things, particularly the need for strong, independent and industry backed audience measurement. Which is handy, because that’s his job.

Tasneem is responsible for taking Ipsos iris to market, mainly across publishers and advertisers and manage business development, and overall client servicing. Tasneem has over 15 years of research experience across 4 countries in custom, media, and digital research, working with advertisers and agencies across industries helping them build strong brands and support them in business growth. In her current role, she helps clients understand the deep impact Ipsos iris’s data will make on their business, and how they can succeed more in this complex digital advertising space by using Ipsos iris data effectively.