Leadership Summit 2019

Overview

The IAB UK Leadership Summit returns to Sopwell House in March 2019. This two-day event is squarely aimed at building a better and more sustainable future for digital advertising. We can only make that happen by working together as an industry to tackle the challenges and by committing our energy to collectively address them. We welcome senior decision makers and thought leaders from all parts of the industry.

Once again this year, we are holding four town halls on hot topics in the industry from Transparency to Inclusion, from Measurement to Data Ethics.

So far we have revealed leading speakers including Bruce Daisley in conversation with Dr Pippa Grange; Claire Enders, CEO of Enders Analysis; George Bettany, Founder of Sanctus and David Jones of One Young World. 

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Sopwell House, Cottonmill Lane, St Albans, AL1 2HQ
Leadership Summit 2019

Our Inspiring Speakers

Daniel Finkelstein OBE
Daniel Finkelstein, OBE
Times columnist and Conservative Member of the House of Lords 
Bruce Daisley
Bruce Daisley
Twitter
Dave Trott
Dave Trott
Creative Director, Consultant & Author
Ravleen
Ravleen Beeston
Microsoft Advertising
George Bettany
George Bettany
Sanctus
Alison Garbutt
Alison Garbutt
WHSmith
Gill Hind
Gill Hind
Enders Analysis
Martin H
Martin Harbech
Facebook
David Jones
David Jones
You and Mr Jones & One Young World
Nigel Gilbert
Nigel Gilbert
AppNexus
Sarah-Hofstetter
Sarah Hofstetter
Comscore
Nishma-robb
Nishma Robb
Google
Josh Krichefski
Josh Krichefski
Mediacom
Paul Knight
Paul Knight
MG OMD
Grainne Wafer
Grainne Wafer
Diageo
Nick Morley
Nick Morley
Integral Ad Science
Ann Watkins
Anna Watkins
Verizon Media
Justin Taylor
Justin Taylor
Teads

IAB UK Leadership Summit 2019: Day One

IAB UK’s annual Leadership Summit took place at Sopwell House 7-8 March 2019. Here’s what happened on Day One.

Leadership summit

Agenda Day 1

Registration
08:30


Introduction and Welcome
10:00 - 10:15

Jon Mew, CEO, IAB UK



Leadership Lessons from unpredictable times
10:15 -10:40

Times columnist and Conservative Member of the House of Lords Daniel Finkelstein will take us behind the scenes of the big political dramas of our time including Brexit, May, Corbyn, Trump (and more). What can turbulent times teach us about leadership?

 

Daniel Finkelstein OBE,
Times Columnist and Conservative Member of the House of Lords,
Never stop learning: Why keeping up with consumers is so important
10:40 - 11:05

The internet is transforming the way almost every business operates. Every day 15% of searches on Google are new and have never been searched for before. That’s because people in the UK and all across the world are using Google in their own unique ways to catch the next train home, to understand today’s politics, to learn the lyrics to a song on the radio.

New tech is driving consumer habits and these new habits are driving new tech. Keeping up is an on-going challenge and an endless learning experience.

Nishma Robb, Ads Marketing Director at Google UK, will reflect on how Google has weathered the changing pace of consumers, technology and the digital media landscape and shares her own lessons learned.

Nishma Robb,
Ads Marketing Director,
Google
The Second Wave
11:05 - 11:30

2018 was a crescendo in the digital advertising industry. From the implementation of GDPR to sector-defining M&A deals, to the consolidation of agencies and brands moving digital advertising in house, change was afoot. 


As we move into the new year, it is imperative that as an industry we embrace this change, continue to innovate and move forward into the ‘Second Wave.’


In this session, Nigel Gilbert, Chief Market Strategist EMEA at AppNexus a Xandr Company, will look at what will happen now in programmatic advertising.  How addressable advertising, making the most of new opportunities presented in the form of Connected TV, coupled with decluttered supply chains and transparent marketplaces are painting a promising picture for 2019 and beyond.

Nigel Gilbert,
Chief Market Strategist,
AppNexus
Break
11:30 - 11:55


Townhall
11:55 - 12:55


Lunch
12:55 - 1:55


Setting a new world standard in government communications
13:55 - 14:20

As one of the most high-profile and coveted account wins in the UK, Manning Gottlieb OMD's OmniGOV, CEO, Paul Knight, will discuss the media-buying service solution for HM Government including how a clear focus on transparency, strategic partnership and outcomes-based buying aims to lead the industry to a new world standard in government communications.

 

Paul Knight,
CEO ,
OmniGOV at Manning Gottlieb OMD
From Viral to Tribal: The Next Frontier of Publishing
14.20 - 14:45

In this keynote speech, Comscore President Sarah Hofstetter will discuss how the changes we’ve seen in the publishing space throughout the past decade – impacted by the rise of social media and mobile devices -  are affecting consumption and loyalty to news sources across generations X, millennials and Z, and what the future looks like for publishers who now must reach their consumers across a growing number of platforms.

Sarah Hofstetter,
President,
Comscore
Diversity, Inclusion and Equality - why they're different and why this matters for your business
14:45 - 15:10

Words like diversity, inclusion, and equality and associated business programmes are commonplace in our workplaces, even if the words themselves can feel interchangeable. But there are differences that are important for leaders to understand to create a culture that can truly deliver on all three counts. Anna Watkins, UK Managing Director of Verizon Media talks through some of the barriers we see in our industry, what Verizon Media is doing to break the mould internally and externally, and offer food for thought for senior leaders looking to embed these values in their organisations. 

Anna Watkins,
Managing Director,
Verizon Media
Break and check-in
15:10 - 15:35


Townhalls
15:35 - 16:35


Media measurement's #10yearchallenge
16:40 - 17:05

Following the #10YearChallenge craze which swept across the globe at the start of 2019, we were reminded of the transformative decade digital media measurement has had. Recent IAB UK research found cross-media measurement as the biggest measurement challenge for UK brands, mirroring our own IAS Industry Pulse survey revealing lack of consistent measurement as the UK’s second major priority this year.

In this presentation, Nick Morley, Managing Director, EMEA at IAS, will explore the evolution of measurement since 2009, delve into its current pole position and usage today, then look ahead at how the industry should best prepare for 2029.

Nick Morley,
Managing Director,
Integral Ad Science
A culture of builders
17:05 - 17:30

Since its inception, Facebook has been sharing its learnings with the industry, whether it’s database systems, AI algorithms, video technology, or unconscious bias training. In this talk, Martin Harbech, Group Director at Facebook, open sources something new; critical learnings from some of Facebook’s recent challenges. In doing so, Martin reveals why Facebook’s culture of ‘building’ is so important to the company’s mission.

Martin Harbech,
Group Director,
Facebook
The New World of Marketing : How Technology and Purpose Are Changing The Rules
17:30 - 17:55

In 2015, David Jones - former Havas CEO and founding member of the FB client council - raised $350MM and launched You & Mr Jones - with the goal to invest in and acquire technology companies that help brands do their marketing better, faster and cheaper. 4 years and 39 investments later (including in companies such as Niantic, Pinterest & AI Foundation) he will share his views on the most interesting technologies he is seeing and how they are changing the rules of marketing. As founder of global youth charity One Young World and author of best-selling book "Who Cares Wins : why good business is better business" he will also share his unique perspective on "purpose" in marketing.

David Jones,
Founder ,
You & Mr Jones, and One Young World
Welcome Drinks
18:45 - 19:30


Gala Dinner
19:30 - 21:50

Sit down for the Gala Dinner 



Agenda Day 2

Registration 
08:00


Welcome to Day Two
09:00 - 09:15
Jane McNeill,
COO,
IAB UK
Unlocking the culture of creativity
9:15 - 9:55

Bruce Daisley interviews Creative Director, Consultant & Author

Bruce Daisley, VP ,
EMEA, Twitter & Dave Trott,
Creative Director, Copywriter & Author
Advertising in a market under pressure
9:55 - 10:20

Following an inspiring appearance at Engage 2018, Enders Analysis founder Claire Enders returns to present the top trends in the UK advertising industry. 2019 has been a year of uncertainty in the media space, but how bad is it? Will we see TV ad spend go the way of print, with budgets moving to online video? Where are the positive stories of innovation and forward-looking strategies amid market pressure? Armed with lessons from the 2009 consumer downturn, and a sense of what’s different this time, Claire will offer expert commentary on how brands and media may or may not ride the storm. 

Gill Hind,
COO,
Enders Analysis
Always right? Stop. Get close, create empathy & drive innovation
10:20 - 10:50

Innovating to service tomorrow’s diverse world has become critically dependent on making good on empathy. 1 billion+ people have disabilities globally, many not being visible to the human eye.  If a true representation of ALL people are included at the beginning of any project, how different would the work you do look?

Join Ravleen Beeston, Microsoft Advertising in a fully immersive workshop using inclusive design principles to examine assumptions and provides tips and tricks on how to make your teams produce truly inclusive marketing. 

Walk away empowered to create a growth mindset within your team, ready to create the next big thing for your clients

Ravleen Beeston,
Head of UK Sales,
Bing
Break
10:50 - 11:15


Townhalls
11:15 - 12:20


If I could share with you one thing - valuing wellbeing and mental health
12:20 - 12:50

Chaired by Catherine Cribbin, Senior Industry Initiatives Manager, IAB UK

George Bettany, Founder, Sanctus,,
Alison Garbutt, Strategic Programme Manager, WH Smith and Josh Krichefski,,
CEO, Mediacom
Time for change
12:50 - 13:15

As an industry, we still have significant progress to make on inclusivity and diversity. Despite a strong business case for change, we are still too slow in creating meaningful change in how we portray gender in our work, reflective of the diverse consumer base for our brands and organisations. In this session, Grainne will share the Diageo approach to creating more progressive representation of  gender in its content,  introducing a simple framework that can be applied to all brands and  drawing on her experiences, share some ideas for discussion that we as senior marketing leaders can apply to our organisations and work in support of this agenda.

 

Grainne Wafer,
Global Brand Director,
Diageo

Town halls

Inclusion, Diversity and Equality - Sponsored by Sublime

What stops us creating an inclusive, diverse and equal culture? 

Cross-Media Measurement - Sponsored by Dynata

Cross measurement is the biggest challenge to advertisers investing more in digital, both within digital and across channels. What can we do as an industry to tackle this? 

Transparency – Sponsored by Sovrn

Trust has eroded in the industry over the years, who’s going to fix it?

New data, new rules?

In 2020, the number of connected smart devices in the world – everything from watches to locks to beds to clothing - will exceed 200m.

Voice-first devices are becoming commonplace in our homes and pockets & the ability to understand where someone’s been, how they’re feeling and what is becoming ever more sophisticated.

With this explosion of new data there is no beginners manual on how to use it or any guidance on how effective it could actually be – so it’s for us as an industry to decide.

This debate-led townhall will get into the ethics of how this new, more intimate data might be best used.

Leadership

Main Sponsor

Integral Ad Science
AppNexus
Comscore

Town hall Sponsors

Sovrn
Dynata
Sublime

Gala Dinner Sponsor

Teads

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