Last Thursday Club: Retail and entertainment - The next era of retail media

How is retail transforming into an entertainment experience? Join us for an engaging conversation with industry experts as we explore the growing intersection of retail and entertainment. From live-stream shopping to creator-led storytelling, discover how new formats are blending product discovery with compelling narratives. Our panel will examine the global success of entertainment-first commerce, already a powerhouse in China, and discuss whether the UK is poised to embrace this trend. Expect practical insights, fresh perspectives, and a glimpse into the future.