Last Thursday Club: How can publishers thrive in the AI ecosystem?
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Free for IAB Members, IAB Agencies & IAB Advertisers
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As AI continues to transform the media landscape, how can publishers stay true to their mission of delivering trusted journalism? Join us for a dynamic exploration of how leading voices in publishing are embracing innovation, adapting to disruption, and uncovering new strategies to ensure quality journalism not only survives but thrives in the new AI landscape.
Our speakers...
George McMahon
Regional Data Strategy Director, UM Worldwide
George McMahon
Regional Data Strategy Director, UM WorldwideGeorge McMahon is the Regional Data Strategy Director at UM, part of IPG Mediabrands, where he leads the integration of AI and data-driven solutions into media strategy. His work focuses on driving innovation through data products while championing ethical approaches to technology in advertising. A thought leader in the field, he has lectured at Bayes Business School on AI in media and delivered a keynote on AI and gender equality alongside UN Women UK.
Cath Waller
Managing Director, Advertising, Immediate Media
Cath Waller
Managing Director, Advertising, Immediate MediaAs MD of Advertising, Cath Waller oversees all advertising at Immediate, across direct digital, programmatic, social, video, audio, partnerships and print platforms. Cath has been at Immediate since its inception in 2011, where she ran the Specialist portfolio revenues. She subsequently launched and ran Immediate’s multi-award winning Imagine content studio, before becoming MD in 2023. Cath started out in media and digital advertising in 2000 at tech start up silicon.com and has also held digital advertising leadership positions at CNET Networks (now CNET Media Group) and emap.
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