The Last Thursday Club: Creator Marketing

Michelle Capp is a Client Partner within the E-commerce team at Meta in London. She started at the company in 2012 in the New York office and has worked with some of the largest retailers in the world. She has a particular passion for driving step change within large businesses and educating partners on how to leverage marketing in a way that is most efficient and impactful.

Agata Narkowicz is an Influencer Marketing Lead at Publicis Media Group, tailoring influencer strategies for clients across Spark Foundry, Zenith, and Starcom. She focuses on building ROI-driven solutions that stay authentic to creators' voices and communities.

Zoe is the Chief Growth Officer at Buttermilk where she oversees the new business, marketing and PR efforts of the agency. With 13 years of diverse experience in the advertising industry, Zoe knows how to drive both commercial success and creative excellence.

Having held key leadership positions at renowned agencies such as Wieden+Kennedy, VaynerMedia, and Wunderman Thompson, Zoe has consistently supercharged growth for clients and agencies. She’s no stranger to spearheading global pitches and implementing effective processes to support business expansion.

Beyond professional achievements, Zoe is committed to mentoring the next generation of talent in the industry. Known for her empathetic and energetic leadership style, she prioritises both the success of her agency and the development of its people.

Outside of the office, Zoe enjoys practising yoga, travelling across the world, immersing herself in dance music, and discovering the latest culinary hot spots in London's vibrant restaurant scene. Her East London flat reflects her love for art, travel, and mixology, where her creativity thrives.

James joined IAB UK in 2017 as our first ever Chief Marketing Officer, leading the strategy to engage with brands and agencies and celebrate what digital advertising can do. Over the past seven years he has challenged ‘Clickheads’ to reconsider their digital measurement strategies, put the perils of fake news centre stage at Engage and - most recently - encouraged advertisers to rediscover the joy of digital.