Gaming Week: Creative Workshop
This is a recording of the event. You can no longer book but IAB UK Members can log in to watch it on demand.
Gaming offers advertisers rich, varied and growing opportunities to reach diverse audiences. But where should you start and what are the key factors you need to consider to get it right? In this creative workshop with IAB UK members, you'll explore unique and inventive examples of creativity in and around gaming, leaving you inspired and with tangible outputs that you can implement straight away.
In-Game has been one of the hottest topics in media over the last 12 months, media agencies have created dedicated gaming divisions to facilitate client demand but do we know what the most efficient and creative way of activating an In-Game campaign?
Here’s a behind the curtain view and practical workshop on:
1. How you can breathe exciting creativity into In-Game ads.
2. Deliver at scale both direct and programmatically.
3. Ways to measure if your In-Game ads have been successful
This workshop takes a deep-dive into a mobile games campaign by breast cancer charity Walk the Walk. Non-interruptive InGamePlay advertising makes the brand part of the gaming experience. By covering targeting, creative and measurement, the session looks at the potential of InGame Advertising for both brand awareness and fundraising campaigns, leveraging the democracy, reach and emotional investment of mobile game players. The findings of a recent brand uplift study will be previewed to explore why measuring brand effectiveness is key to unlocking mobile in-game advertising at scale.
Predicting the future is not an easy thing, right? For many years RTB House has been using the most advanced AI, Deep Learning, to power their tech and its crushing precision in predicting users' buying intentions to deliver great performance. In this session, we will share how Deep Learning is revolutionising the Gaming space by enabling RTB House clients to drive unparalleled experience and performance with the most exhilarating creatives.
With 3 billion gamers worldwide, the gaming industry offers plenty of lucrative opportunities for marketers who are looking to upgrade from traditional advertising methods. Innovations like Adverty’s In-Play and In-Menu unobtrusive ad formats are designed to make in-game advertising a powerful performance as well as a branding channel. Indeed, our recent study indicated that 50% of respondents who were presented with a series of adverts in different online environments said they preferred ads that blended seamlessly into the gameplay experience - compared to 30% favourability for a banner ad on a news website. Whilst in-game advertising is unchartered territory for the vast majority of brands, we predict more marketers will make a necessary shift towards seamless and non-interruptive in-game advertising that sits alongside the immersive experience of virtual worlds. In this timely session, Adverty, discusses their latest ad-tech innovations, hacks for unlocking previously unreachable audiences and why you shouldn’t ignore the in-gaming revolution.