Gaming Week: Creative Workshop

Priyanka has a wealth of experience in the AdTech industry, managing branding and performance campaigns across EMEA for Google and several media houses before joining RTB House. She is currently the lead Gaming Account Director, responsible for the UK's top gaming publishers strategy and ROI.

Dan has worked in AdTech and SaaS for 14+ years. Most recently he has spent 4 years at RTB House, joining as the 2nd person on the ground and helping to launch the UK arm of the business. Dan currently works with established and household brands to increase growth and brand exposure using Deep Learning powered programmatic display across the web, app and gaming verticals.

Sarah has been The Head of Sales at ODR for 4 years working across ad tech clients, media agencies, media owners and advertiser clients. Sarah has extensive knowledge of measuring ad effectiveness working in various roles in Media Analytics , Research ,and Training with particular focus on both TV and online media within lots of digital environments. Sarah has worked for 20 years + in media research previously working at Nielsen and ITV.

Nina is Founder and Chief Executive of breast cancer charity Walk the Walk. She created the iconic MoonWalks, night-time fundraising events in London,Scotland and Iceland, which see thousands of women, men and young people take on walking challenges wearing brightly decorated bras. Since 1996, Walk the Walk has raised more than £134 million, which is granted to fund research into breast cancer and to improve the lives of those living with cancer. Nina has been treated for breast cancer herself and is passionate about raising awareness of the disease in women and men. She is the UK’s leading Power Walking expert and the author of Walking for Fitness. In 2008, Nina won Pride of Britain’ s Fundraiser of the Year award.

A creative executive with a career straddling the intersection of entertainment and technology, Kristan is co-founder and CEO of AdInMo, global mobile adtech platform serving non-intrusive InGamePlay brand advertising. Prior to AdInMo Kristan has held senior roles in Europe and Asia at digital entertainment companies including Paramount Pictures and mobile games pioneer I-play.

Nicki joined Adverty in July 2020 as Senior Director of Sales. She has over 20 years of experience working in senior roles within companies such as IDG Communications, CBS Interactive, Komli, and most recently as Head of Sales for Taptica. Nicki has a 360 degree knowledge of the advertising landscape from experience working agency-side and selling across all media over the years. During her time in Australia, she sold Zynga Gaming solutions which was one of the first gaming spaces to utilise emended advertising solutions. She knows good advertising when she sees it and is excited to be involved with such a fast paced ad tech company like Adverty!

Simon is a Managing Partner at Spark Foundry and has been in the industry for over 20 years, working across a wide variety of verticals. However, Entertainment Clients has often been an area of expertise, as well as a personal passion point. He’s worked extensively across film, music and gaming clients and the latter has now become a key focus again as Simon is the media lead for Publicis Play, the specialist gaming proposition set up by Publicis Groupe at the beginning of 2021.