Engage 2018: Moving Forward

Overview

In the last 20 years, technology has fundamentally changed how we perceive and engage with the world around us. This change brings progress but also presents new challenges and questions on a daily basis.

Engage is the ultimate antidote, helping us to celebrate digital and think about what we do in future, and how we do it better.

We’ve curated a range of unconventional views to challenge perspectives on what the digital future holds, from industry provocateur Tom Goodwin to Polly Curtis, editor-in-chief of HuffPost. We’ll also be hearing revolutionary views from Unilever’s Keith Weed and the dynamic truth-seeking Stacey Dooley. Check out our speakers and book your seats before we sell out.

 

-
Barbican Centre, Silk Street, London, EC2Y 9DS
IAB Members: £495.00 + VAT
Agency: FREE
Advertiser: FREE
IAB Non-members: £990.00 + VAT
Engage 2018
Keith Weed

Our inspiring speakers

Claire Enders
Claire Enders
Enders Analysis
Keith Weed
Keith Weed
Unilever
Fleur de Force
Fleur De Force
Beauty and Fashion Vlogger
Tom Goodwin
Tom Goodwin
Zenith
Stacey Dooley
Stacey Dooley
Television presenter & journalist
Frances Ralston-Good
Frances Ralston-Good
Hearts & Science UK
Danny Lowney
Danny Lowney
Sixteenth Talent
John Stoneman
John Stoneman
TripleLift
James Erskine
James Erskine
Social Circle
Lucy Jameson
Lucy Jameson
Uncommon London
Laura Wade
Laura Wade
Essence
Polly Curtis
Polly Curtis
HuffPost UK
Steven Bartlett
Steven Bartlett
The Social Chain Group
Vanessa Fitzgerald
Vanessa Fitzgerald
Facebook
Simon Gosling
Simon Gosling
Unruly
Eve Williams
Eve Williams
ASOS
Brian O'Kelley
Brian O'Kelley
AppNexus

Agenda

Introduction
9.00am - 9.20am
Jon Mew,
CEO,
IAB UK
9.20am - 9.40am
Keith Weed & Richard Eyre CBE,
CMCO, Chairman,
Unilever & IAB UK
When offline is the exception: advertising after the turning point
9.40am - 10.00am

Last year, online turned from the minority to the majority of all ad spend in the UK, one of the first markets in the world to see this shift. There is no turning back: not only do pure play online advertising channels continue to grow, but more and more of TV, out of home and radio advertising is run over internet protocol.

The unique tools and capabilities that online advertising offers are multiplying, offering unparalleled flexibility and a new level of insight about the consumer. The question therefore no longer is, which media will shift online, but rather which will stay offline?

But with the majority come expectations of maturity. Online campaigns are no longer novelties or experiments, but are increasingly judged on the same fundamentals as all media spend: effectiveness relative to cost, and relevance to the consumer. Online advertising's future hangs on delivering these. The stakes are higher than ever for advertisers, agencies as well as media owners, and much remains to be done.

Claire Enders,
Founder,
Enders Analysis
10.00am - 10.20am


Google
10.20am - 10.40am
Polly Curtis,
Editor-In-Chief,
HuffPost UK
Break
10.50am - 11.00am


Breakout Sessions
11.00am - 11.20am


11.25am - 11.45am
Steven Bartlett,
Founder & CEO,
Social Chain
The Connected Home and the Future of Advertising
11.45am - 12.05pm

With the advent of the Smart Home, Data is doubling every 2 years, Voice shopping will raise from $ 2Billion in 2018 to $40B by 2022 and by 2020, there will be 200B devices in the IOT. These factors are going to transform and disrupt Marketing. 

Advertising was once one-way storytelling, which we observed. With recent Tech Trends - AI, Voice, Lens and AR - its become two-way story-sharing and immersive.

Mobile advertising is now 10 years old. We're in the BlackBerry year of Voice, AI and the connected home. That explosion which took 10 years in Mobile is going to take just 3 years on these new platforms. 

Unruly Futurist, Simon Gosling, shares an insightful presentation, advising brands and agencies on the risks and opportunities presented by these new tech platforms. In an era of Fake News, he looks at the importance of Trust and how the application of emotion intelligence, to content creation and distribution, can help brands not just survive, but thrive in this next wave of Marketing - The Ambient Era. 

Simon Gosling,
Futurist,
Unruly
Digital Native Panel
12.05pm - 12.25pm

“If you want to build a ship, don't drum up the people to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.”

The prevailing wisdom in business has been that strategy drives growth while culture keeps people happy and motivated.  However, for digital heart businesses, culture eats strategy for breakfast. Why? Because it motivates behaviour based not on an end goal, but on a mindset. The power of culture is not just about keeping people happy, it’s about improving performance - which is integral for business. 

We are living through a transformative time for companies– what was considered good enough yesterday will not be good enough today; and it certainly won’t be good enough tomorrow. Businesses who focus only on technology will miss the point. The key to success lies in the ability to be agile and pivot to address consumer desires and demands. Join Vanessa Fitzgerald, Director, Digital Natives, UK, Facebook and a brand for a fireside chat that will look to shed light on how digital disruptors are drawing on the power of consumer influence to push business innovation and growth to places they’ve never been before.  Vanessa will also discuss how Facebook’s tools are enabling businesses to tap into behavioural insights, creating value between brands and consumers – even at the rapid speed of ever-changing customer expectations

 

Vanessa Fitzgerald,
Director, Digital Natives, UK,
Facebook
12.25pm - 12.45pm
Lucy Jameson,
Co-Founder,
Uncommon
Lunch & Breakout sessions
12.45pm - 1.45pm


Advertising for the Post Digital Age
1.55pm - 2.15pm

The world is changing faster than ever, which creates both uncertainty and excitement, as well as fear and a lot of room for people to talk nonsense about it. In this provocative session, Tom Goodwin outlines key ways to think about advertising for the future. Looking at what we can learn from the past and how we need to need to build for the post-digital age, this presentation will spark new thinking and empower you to make better decisions and do better work. 

Tom Goodwin,
Head of Innovation ,
Zenith
GDPR-mageddon - Fact or Fiction?
2.15pm - 2.35pm

After months of speculation, hyperbole and debate, GDPR finally happened. But what actually happened? In this session TripleLift takes us through a fortnight in the life of a programmatic exchange, to provide one of the world's first case studies focusing on the changing trends of publishers and advertisers during the two weeks that straddled the GDPR enforcement date of May 25th. Who were the winners, and the losers? How did buying evolve? And what are the early lessons to be learned for the ecosystem?

John Stoneman ,
General Manager, Europe,
Triplelift
Influencer Panel
2.35pm - 3.05pm
  • Fleur de Force, vlogger

  • Danny Lowney, MD, Sixteenth

  • James Erskine, MD, Social Circle

  • Laura Wade, VP EMEA, Content and Innovations, Essence



3.05pm - 3.25pm
Brian O'Kelly,
Co-Founder & CEO,
AppNexus
Break
3.25pm - 3.35pm


Breakout sessions
3.35pm - 4.00pm


TBC
4.00pm - 4.20pm


4.20pm - 4.40pm
Frances Ralston-Good,
CEO,
Hearts & Science
4.40pm - 5.10pm
Stacey Dooley,
Journalist & TV Presenter,

Tom Goodwin, Head of Innovation, Zenith

See a sneak preview of what industry provocateur Tom Goodwin will be speaking about IAB Engage 2018. 

Tom Goodwin

Don't just take our word for it. Hear from 2017 attendees

Martin Galvin
Martin Galvin
Digital Trading Director, GroupM

Congratulations on an excellent event yesterday – fair to say the David Walsh session was the very best presentation that I have ever had the privilege to witness.

Catalina Salazar
Catalina Salazar
Client Director, iProspect UK

First 2 hours at #iabengage and my view of the future has completely changed. Digital Biology, DNA storage and our bodies as hardware.

Rosie Baker
Rosie Baker
Marketing Manager, Comic Relief

Today was really thought-provoking. I’m already inspired to take what was talked about into my job.

Mediatel
Mediatel

Perhaps the best thing a media conference ever did with that David Walsh intro busting fake news (live on stage).

 

Headline Sponsor

TripleLift

Sponsors

bitposter
GroundTruth
Research Now
Spotify
Celtra

Media Partner

The Drum

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.

supportive