In the last 20 years, technology has fundamentally changed how we perceive and engage with the world around us. This change brings progress but also presents new challenges and questions on a daily basis.
Engage is the ultimate antidote, helping us to celebrate digital and think about what we do in future, and how we do it better.
We’ve curated a range of unconventional views to challenge perspectives on what the digital future holds, from industry provocateur Tom Goodwin to Polly Curtis, editor-in-chief of HuffPost. We’ll also be hearing revolutionary views from Unilever’s Keith Weed and the dynamic truth-seeking Stacey Dooley. Check out our speakers and book your seats before we sell out.
IAB Non-members: £990.00 + VAT
Our inspiring speakers
Last year, online turned from the minority to the majority of all ad spend in the UK, one of the first markets in the world to see this shift. There is no turning back: not only do pure play online advertising channels continue to grow, but more and more of TV, out of home and radio advertising is run over internet protocol.
The unique tools and capabilities that online advertising offers are multiplying, offering unparalleled flexibility and a new level of insight about the consumer. The question therefore no longer is, which media will shift online, but rather which will stay offline?
But with the majority come expectations of maturity. Online campaigns are no longer novelties or experiments, but are increasingly judged on the same fundamentals as all media spend: effectiveness relative to cost, and relevance to the consumer. Online advertising's future hangs on delivering these. The stakes are higher than ever for advertisers, agencies as well as media owners, and much remains to be done.
With the advent of the Smart Home, Data is doubling every 2 years, Voice shopping will raise from $ 2Billion in 2018 to $40B by 2022 and by 2020, there will be 200B devices in the IOT. These factors are going to transform and disrupt Marketing.
Advertising was once one-way storytelling, which we observed. With recent Tech Trends - AI, Voice, Lens and AR - its become two-way story-sharing and immersive.
Mobile advertising is now 10 years old. We're in the BlackBerry year of Voice, AI and the connected home. That explosion which took 10 years in Mobile is going to take just 3 years on these new platforms.
Unruly Futurist, Simon Gosling, shares an insightful presentation, advising brands and agencies on the risks and opportunities presented by these new tech platforms. In an era of Fake News, he looks at the importance of Trust and how the application of emotion intelligence, to content creation and distribution, can help brands not just survive, but thrive in this next wave of Marketing - The Ambient Era.
“If you want to build a ship, don't drum up the people to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.”
The prevailing wisdom in business has been that strategy drives growth while culture keeps people happy and motivated. However, for digital heart businesses, culture eats strategy for breakfast. Why? Because it motivates behaviour based not on an end goal, but on a mindset. The power of culture is not just about keeping people happy, it’s about improving performance - which is integral for business.
We are living through a transformative time for companies– what was considered good enough yesterday will not be good enough today; and it certainly won’t be good enough tomorrow. Businesses who focus only on technology will miss the point. The key to success lies in the ability to be agile and pivot to address consumer desires and demands. Join Vanessa Fitzgerald, Director, Digital Natives, UK, Facebook and a brand for a fireside chat that will look to shed light on how digital disruptors are drawing on the power of consumer influence to push business innovation and growth to places they’ve never been before. Vanessa will also discuss how Facebook’s tools are enabling businesses to tap into behavioural insights, creating value between brands and consumers – even at the rapid speed of ever-changing customer expectations
The world is changing faster than ever, which creates both uncertainty and excitement, as well as fear and a lot of room for people to talk nonsense about it. In this provocative session, Tom Goodwin outlines key ways to think about advertising for the future. Looking at what we can learn from the past and how we need to need to build for the post-digital age, this presentation will spark new thinking and empower you to make better decisions and do better work.
After months of speculation, hyperbole and debate, GDPR finally happened. But what actually happened? In this session TripleLift takes us through a fortnight in the life of a programmatic exchange, to provide one of the world's first case studies focusing on the changing trends of publishers and advertisers during the two weeks that straddled the GDPR enforcement date of May 25th. Who were the winners, and the losers? How did buying evolve? And what are the early lessons to be learned for the ecosystem?
Fleur de Force, vlogger
Danny Lowney, MD, Sixteenth
James Erskine, MD, Social Circle
Laura Wade, VP EMEA, Content and Innovations, Essence
Tom Goodwin, Head of Innovation, Zenith
See a sneak preview of what industry provocateur Tom Goodwin will be speaking about IAB Engage 2018.