Digital Out of Home is evolving and, with advancements in technology, it’s offering advertisers increased creative opportunities. It’s never been more important to keep yourself, and your business, ahead of the curve. This half-day workshop will explain how to create, plan, and execute DOOH campaigns.
Our DOOH Workshop is aimed at those with 1 - 2 year experience.
The workshop is for advertisers and agencies only.
IAB Non-members: N/A
Introduction to the workshop and a fun ice breaker.
With Digital Out of Home having grown by 11% year on year and now delivering over 1 billion impacts each week, the DOOH market offers unprecedented opportunities for advertisers in terms of reach, flexible planning as well as creativity. This session will explore how to best harness the power of DOOH to deliver effective and brand safe campaigns that augment other digital channels and benefit from the latest developments in automation and AdTech.
Bitposter is the UK largest and most advanced Automated platform for planning and buying OOH media. In this session, the team will provide an overview of the market, followed by an interactive session where attendees will be split into groups and tasked with creating their own OOH plan, and experience first hand how Automation can make OOH planning and buying a simple and easy process.
The interactive session aims to teach participants about the creative possibilities that exist in digital OOH. This session will stimulate creative thinking and get participants excited about how digital OOH can be utilised by brands to create tactical, smart & contextualised messages for their audience. Workshop groups will be mentored by a digital OOH expert and participants will respond to a creative brief for Cider Brand Poma Cider and ‘create' their own dynamic digital OOH ad.
The session will offer insights into what data led planning in DOOH looks like from planning to activation and through to measurement. Particular focus will be put on looking into the challenges of measurement in DOOH and what successful campaign measurement and verification looks like, across proof of play, footfall, and other DOOH KPIs.
The DOOH space has changed rapidly in the last few years, with more screens in the ground and more accountable ways to measure DOOH. In this session we will give an overview of how we measure DOOH and how we can use a data management platform to segment audiences and optimise campaigns. We will interactively demonstrate how this works through our Ada platform and share real data case studies how brands have used digital OOH to measure real outcomes.