Ad Ops 101 Workshop


The best operations staff have an awareness of everything and ensure all runs smoothly from start to finish. Our Ad Ops 101 Workshop is intended to give operations executives in the first year of their career an introduction to the problems they can face, and the best ways to tackle them. Includes sessions on tracking, fraud, and more. 

IAB Events and Education Space, 14 Macklin Street, London, WC2B 5NF
IAB Members: £189.00 + VAT
Agency: £189.00 + VAT
Advertiser: £189.00 + VAT
IAB Non-members: £289.00 + VAT
Ad Ops 101 Workshop November 2019


Welcome & introduction
9:00 - 9:10

Introducion to Ad Ops
9:10 - 9:40

What does it mean to work in Advertising Operations? It means to work on the front line of digital campaigns. The Telegraph will take you through the day to day role of an Ad Ops Executive as well as the responsibilities, challenges and opportunities you may face. From managing and launching campaigns, optimisation and completion, to how to deal with discrepancies and become familiar with a range of different of digital products. You will also hear the ideal skill-set and attitude you will need to succeed and grow in the industry and where the job can take you. 

Jack Coutts, Pardeep Jheeta,
Ad Operations Executives,
The Telegraph
Third party tracking
9:40 - 10:25

Third party tracking has been vital to Ad Ops since digital marketing was in its infancy. This session will frame this tracking in an industry context, then provide attendees with the tools to identify, test and deploy different types of third party tracking. Finally, a focus on use cases and troubleshooting will arm attendees with a wealth of practical skill they can immediately take back to their place of work - helping to navigate this complex and hugely important component of online advertising.

Dominic Satur,
VP Sales and Engineering,
Coffee break
10:25 - 10:40

Why ad fraud matters & how to prevent it
10:40 - 11:25

GIVT? SIVT? Impression laundering? Domain spoofing? User agent spoofing?

Ad fraud can be complex, but IAS is here to help and make the topic, and the acronyms, easy to understand and address. During the session you will learn the economics behind ad fraud, its forms, the impact it has made on our industry and how to eliminate it from the digital ecosystem.

Alexandra Reed,
Director of Alliances and Partnerships,
Integral Ad Science
Troubleshooting & optimisation
11:25 - 12:10

The most critical part of an Ad Ops role is ensuring that things actually work the way they are supposed to! In this session Shpock will go through some of the tools and techniques to help you with the process of troubleshooting. Once a campaign goes live, regardless of whether buying or selling, optimising the performance will be your number one goal. We will go through the key steps to turn raw data in to useful insights to do exactly that. This will be an interactive session so please bring your laptops.

Jon Hatfield,
Advertising Technology & Product Manager,
Lunch break
12:10 - 12:40

12:40 - 13:25

Our speakers

Jack Coutts
Ad Operations Executive, The Telegraph
Pardeeep Jheeta
Ad Operations Executive, The Telegraph
Dominic Satur
VP of Sales and Engineering, Flashtalking
Alexandra Reed headshot
Alexandra Reed
Director of Alliances and Partnerships, Integral Ad Science
Jon Hatfield Headshot
Jon Hatfield
Advertising Technology and Product Manager, Shpock

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