MediaCom: An agency take on attribution

Posted on: Thursday 15 December 2016

MediaCom discuss an agency’s role as helping guide the process of attribution to limit potential issues.

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The presentation was given as part of the IAB's IPA effectiveness week event, Thursday, 3 November 2016 by Matthew Wragg, Head of Attribution at MediaCom.

The presentation covers, amongst other things, the crucial elements to consider with attribution & how agencies can help:

  • Data

  • Objective setting

  • Realistic expectations

  • Setting your own pace

  • Getting stakeholder buy-in

  • The role of measurement in attribution

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