MediaCom: An agency take on attribution

MediaCom discuss an agency’s role as helping guide the process of attribution to limit potential issues.

The presentation was given as part of the IAB's IPA effectiveness week event, Thursday, 3 November 2016 by Matthew Wragg, Head of Attribution at MediaCom.

The presentation covers, amongst other things, the crucial elements to consider with attribution & how agencies can help:

  • Data

  • Objective setting

  • Realistic expectations

  • Setting your own pace

  • Getting stakeholder buy-in

  • The role of measurement in attribution

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