H1 2017 Digital Adspend Summary Chart

These are the topline findings from the IAB / PwC Digital Adspend Study, which includes online, mobile and tablet revenues, for January to June 2017.

The UK digital advertising market continues to grow, by £675 million, or 13.8%, from H1 2016. This tracking study, dating back to 1997, presents the official industry measure and acts as the barometer for the health of the market.

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