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The World Wildlife Fund for Nature (WWF) has launched an innovative new Instagram influencer campaign, designed to highlight disappearing landscapes across the globe. Instagrammers were asked to post images of stunning environments, such as clear blue oceans or coral reefs, which naturally attracted a bevy of wanderlust-fuelled comments. Then, several days later, the influencers posted a shot of what the same landscape looks like in reality, in many cases after being ravaged by pollution or...

Pinterest has announced the launch of its Propel function into five new markets: the UK, Ireland, Australia, New Zealand and Canada. Until now, the feature has only been available to brands in the US, but this extension of its reach will allow more businesses to improve their chances of advertising their products successfully via Pinterest. Propel provides brands with guidance on how to promote their products via the moodboard-based social platform. In the US, it has led to a 50 per cent...

Adidas has teamed up with digital agency Grow for an innovative campaign that will see every Boston Marathon runner presented with a personal highlights video at the end of the race. The Drum reports that every single one of the 30,000 race participants will receive a video highlight reel, even though just seven cameras and 20 technicians will be covering the marathon route. However, Adidas is fitting every runner's race bib with a special chip that will record their race journey, both visually...

The guidance aims to provide organisations with practical steps to help them determine whether they can rely on legitimate interests as a lawful ground for processing personal data under the GDPR, although it should not be construed as legal advice. It covers: Understanding what Legitimate Interests are Identifying areas of processing where Legitimate Interests may apply The Legitimate Interests Assessment (LIA) – the 3-stage test Transparency and the consumer IAB UK actively contributed to the...

Book your Engage ticket here Last month we announced the first wave of speakers for our flagship conference Engage, which returns to its spiritual home - The Barbican in Central London - on Thursday 7 June. From industry provocateur Tom Goodwin to HuffPost’s Editor-in-chief Polly Curtis, we have curated a diverse range of opinions on what the future of digital and our own industry holds. Today, we’re announcing four additional speakers to add to that stellar line up - each of them handpicked to...

To book visit the Interact 2018 website Interact will provide a unique perspective on all of the forces reshaping the digital world: from the significance of GDPR to the critical debate over ePrivacy in Europe, the true state of digital advertising, and the likely impact of rapidly emerging technologies. The digital landscape is transforming – and that can only mean transformation for the business landscape as well. Over two days, Interact 2018 will explore the impact of these trends, while...

Book tickets to the event here More than ever before, advertisers are concerned over not knowing where and what ads they buy and as a result, are starting to take control over media investments. The question of whether to bring programmatic in-house has been debated at length with no clear answer. Different avenues are being tested – from running parts of their stack in-house, hiring specialists to oversee their strategy and bringing overall programmatic strategy in house – but one thing is...

Nearly half of women aged between 18 and 34 check their phones as soon as they wake up, and 36 per cent scroll through their social media feeds within their first five minutes of being awake. This is according to research from PopSugar Insights, which shows brands should be bearing this information in mind when devising their marketing strategies, timing and positioning their digital content to capture women's attention at the times they are most likely to be on their smartphones. Rob McLoughlin...

The fact that the world wide web (or as many of us would call it, the internet) itself is free for all to use is simply amazing. Tim Berners Lee created, in his own words, an “open platform that allows anyone to share information, access opportunities and collaborate across geographical boundaries”. Sounds Idyllic, but the internet was deliberately designed to be for everyone. What we tend to forget is that advertising makes this possible by funding the content rather than charging people to use...

The majority of B2B marketers believe that video should be a priority tool in brands' promotion efforts, according to the results of a new poll. LinkedIn surveyed 202 marketers and found that almost two-thirds (62 per cent) think video is the most important content format available to them at present. A total of 93 per cent of respondents agree that video enables brands to tell stories creatively, while 62 per cent think it is useful for brand awareness. In addition, over three-quarters (77 per...

‘Amazing.’ ‘Absolutely brilliant.’ ‘She epitomises youth culture – she just really gets digital.’ Those are how a few IABeers responded to my question, “Who’s Stacey Dooley?” I hate to admit, but I had no idea who Stacey was when I first heard she’d be speaking at Engage. But in my defence, I moved to London from New York just under a year ago and I’m still playing a bit of cultural catch up. Engage is the IAB UK’s flagship event. In its 14th year, Engage is known for inspiring attendees...

Snapchat has revealed that it will be introducing a new augmented reality-based in-built shopping feature within the app, which is being dubbed 'shoppable AR'. Adidas and beauty brand Coty are among the first to try out the new shopping feature, which allows brands to add a shopping button to their Snapchat posts, from where users can purchase the products being shown. However, before buying the items, Snapchatters can use innovative AR-based technology to see how the product would look on them...

These are the topline findings from the IAB / PwC Digital Adspend Study, which includes desktop, smartphone and tablet revenues for 2017.

See all the research here Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to the latest Digital Adspend report by the Internet Advertising Bureau (IAB) UK and PwC. This was a rise of 69% on 2016 and took total spend on the format to £1.17 billion. Video ad spend overall (including phones, computers and tablets) increased 47% to £1.61bn. Thus, 73% of all video spend now goes on smartphones. Video contributed heavily to...

The IAB / PwC Digital Adspend study covers the entire digital advertising market so is understandably quite a long read! This bite-sized report covers the top 10 things you should know. Perfect if you don’t have time to read the whole report or need a whistle stop tour of the digital advertising market.

The IAB’s latest UK digital advertising spend figures which include online, smartphone and tablet, showing details of January to December 2017. The total UK digital advertising market is worth £11.55bn, up 14.3% y-o-y Smartphone is driving almost all growth in the market At £5.20bn, Smartphone now makes up 45% of all digital Smartphone is accounting for 61% of all digital display advertising Online video is the largest display format, up 47% year-on-year Outstream is now the largest video format...

The UK government has pledged to invest an additional £300 million in the development of the nation's artificial intelligence (AI) sector, it has been revealed. The money will be put towards research and boosting the country's skills in this area, and will be supported by additional funding from more than 50 businesses. Together with the government's cash injection, the sum pledged to the sector comes to over £1 billion. Matt Hancock, the UK's secretary of state for digital, culture, media and...

Facebook's facial recognition technology is being harnessed by the Missing Persons Advocacy Network (MPAN) in its searches for missing people. The social network's auto-tagging function is being used to scan the backgrounds of user photos to look for the faces of missing persons. This is taking place as part of a campaign titled Invisible Friends, which is encouraging social media users across the world to add the profiles of missing people as friends to provide the facial recognition technology...

Haagen-Dazs is marking ten years of supporting the plight of bees with the launch of a new virtual reality (VR) experience for its customers, as well as free ice cream. At some of the brand's US outlets, people will be able to try out its VR offering, which is designed to teach them about the challenges that bees are facing in the modern world and what they can do to help these important insects thrive. Haagen-Dazs will be running 'Free cone day' at multiple stores on Tuesday May 8th, using the...

Snapchat has released its latest offering for brands as part of its self-serve ads manager, Story Ads, which is a revamped version of its Promoted Stories feature. The function is available to brands within the app's Discover feed, and updates mean they can now choose whereabouts within the feed their branded content appears. In addition, a new auction-based pricing feature has been added to the new-look Story Ads, with Snapchat claiming that the changes will make it easier for brands to target...