“At P&G, we decided this is an area for outside experts who have a much higher probability of staying ahead of the criminals than we ever will.” “We’re getting help from the Trustworthy Accountability Group, or TAG, a joint initiative of the ANA, 4As, and IAB. This is a powerful self-regulatory body aimed at eliminating fraudulent advertising and its partners in crime, such as sites that steal copyrighted content from our supply chain. We are insisting that any entity touching digital media must...