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You can now apply for a verified Twitter account

Have you dreamed of getting that little blue tick next to your name on Twitter? Well, this could now be a possibility. Twitter has announced that anyone can now apply to have their account verified, although this will only be approved if your account is determined to be of public interest. To date, only brands, public figures, artists, athletes, and journalists have been able to have their accounts verified, but this change means that up-and-coming creators and influencers can also take...

Big data, smart data, fast data.... creative data?

“You might be making mistakes on the margin of error, but I believe the speed of which you get data and make decisions is more important than the accuracy of the answer you get.” So said Jorn Socquet, AB InBev's VP of US marketing, in an interview with Marketing Week last month in which he endorsed the use of "fast data" analytics in business decision making. It's a comment that doubtless sent a cold shiver down the spines of research die-hards. Margins of error, statistical significance tests...

EDAA 2015 Activity Report

See the report here Working to deliver user-centric transparency and control in digital advertising According to IBM we create 2.5 quintillion bytes of data every day, with 90% of it being created in the last two years. This eye-popping statistic is pretty much meaningless to most of us: we tend to take it all for granted as we go about our everyday lives. And with the amount of connected ‘things’ in use in 2016 expected to be 6.5bn worldwide, this is only going to get even more complicated. So...

An overview of Mobile Location

"Mobile marketing is changing the way that brands interact with customers with location adding a new layer of context and insight to brand messages - it's becoming a big indicator of...

Facebook Messenger hits 1 billion users

Facebook Messenger is now catching up with sister company Whatsapp, as it hits the milestone of one billion users. Being the largest social network in the world, this achievement is important for Facebook, with the company having spent many years trying to boost its Messenger service. The social platform now plans to send a billion 'thank you' messages to Facebook Messenger subscribers, which will include floating balloon animations that users can send to their friends within the app. In a...

Ad Blocking: Consumer Notice Guide for Publishers

According to our recent IAB/YouGov consumer research study in Feb 2016, 22% of UK online adults claim to employ some form of ad blocking, a linear rise from 15% in March 2016. This guide seeks to highlight some of the options available to Publishers and to provide examples of different approaches taken by Publishers to date.

GroupM UK’s forecast for the media industry post EU referendum

The referendum result ends one period of uncertainty but ushers in another. The UK faces no new economic catastrophe. Neither demand nor the financial system has collapsed. There is no new market failure overwhelming us. The stock market is not the economy. We print our own currency and run our own monetary policy. The new uncertainty is principally administrative and political. In the short run – say the next six months to a year - it is likely companies will invest less than if we had voted to...

Humanising interactions with consumers across screens

Humanising the interactions between brands and their audiences might have seemed much more authentic when humans were actually present on both sides of the exchange. But for advertisers with hundreds of thousands to millions of interactions daily, the fact is there’s a limit to what can be achieved without programmatic technology. This doesn’t mean that today’s consumer-brand exchanges are devoid of a human touch, however. In fact, the lengths marketers have gone to introduce personalised...

Pokémon Go breaks new records

Is it really only two weeks since Pokémon Go entered our lives? It's hard to believe as the app takes the world by storm, but what's less surprising is that it's now the most downloaded app ever within its first week on the App Store. This news has now been released by Apple following the launch of the app in Japan on Friday (July 22nd), which is expected to be one of the most popular markets of the Pokémon craze. In fact, marketing opportunities are now rife for Pokémon Go, with McDonald's...

IAB UK response to the CAP consultation on introducing new rules to restrict non-broadcast advertising of food & drink high in fat, salt or sugar to children

See the IAB's response to the CAP consultation on introducing new rules to restrict non-broadcast advertising of food and drink high in fat, salt or sugar to children.

policy response

Drones are to be used for Amazon deliveries

The UK Civil Aviation Authority has given Amazon the all clear to start using drones for deliveries as early as next year. In order for this innovative option to be possible, regulators in the UK have been authorised to start trials which will allow drones to be flown beyond the line of sight of their operators in rural and suburban areas. This will see obstacle sensors being tested and operators able to handle more than one drone in flight simultaneously. Amazon hopes that the successful...

The IAB Believes…in an ad-funded internet

Launched DEAL as a set of options to help publishers respond to ad blocking Provided clarity and understanding of ad blocking with Ad blocking & LEAN FAQs Delivered publisher guidance on ad blocking detection Produced a Consumer notice guidance for Publishers considering restriction of access to content for consumers who block ads Delivered ongoing consumer research showing insights on implementation and views of ad blocking Hosted a variety of events to members to provide education and guidance...

Rich media is ushering in a creative renaissance in digital

Around this time last year, the digital advertising industry began to see the warning signs that Flash had a limited life expectancy. This was big news, as the display ad industry was practically keeping Flash alive -- a report from encoding.com shows that despite Flash use declining to 6% in 2015, one of its primary uses is still in banner ads. Many advertisers acted hastily, transitioning from Flash to HTML5 for all their rich media ads. For a while, the move was more triage than triumph, as...

Google expanded text ads go live

Yesterday (July 26th) saw the official launch of Google's new expanded text ads (ETAs), which can include up to 80 characters, as well as two headlines with up to 30 characters each. These are set to replace standard text ads, which will continue to be used until October 26th. At this point, they will no longer be able to be created or uploaded, although the exact date that existing ads will run until is yet to be confirmed by the search giant. The extended copy has been designed specifically...

IAB reveals steps taken to solve digital advertising's biggest issues

One year after launching its “IAB Believes” initiative, the Internet Advertising Bureau UK is publishing a summary of the progress made to tackle the five biggest issues facing digital advertising. The “Believes” initiative outlined a concise industry position and the direction for each issue – brand safety, viewability, ad-fraud, (all ad verification issues), ad blocking and privacy (both consumer-led issues). Here at the IAB, our aim is to create the right environment for digital advertising...

Instagram changes commenting filters

Instagram is the first social media platform to change how comments are filtered, now giving users the ability to decide what is or is not acceptable, or to remove commenting altogether. As other platforms do, Instagram already has policies in place for certain language that is deemed unacceptable. However, this new change means that users can block comments if certain words are used, ensuring that they don't suffer offensive comments on their pictures. Instagram's head of public policy, Nicky...

Think mobile: How designers can truly embrace the smartphone creative opportunity

Mobile is everywhere and will be the dominant digital media platform for at least the rest of the decade. Rapid innovations in mobile tech, along with the vast quantities of data available, have generated a wealth of audience insights that marketers are looking to harness for their mobile strategies. Multi-device tracking and GPS-enabled apps and m-web sites, provide terabytes of hashed, anonymised data on today’s consumers. This data not only enriches the sample demographic profiles, but often...

UKOM: Digital Market Overview June 2016

Using UKOM approved comScore data, the Digital Market Overview aims to provide insights into what the UK population is doing online. UKOM has approved comScore’s Multi-platform data which reports audience behaviour across desktop, tablets and smartphones. The Digital Market Overview provides a top-line snapshot of audience behaviour each quarter and headlines from this month include: Total Digital Population across desktop & mobile devices 49.9m in June 2016 60% of adults' time online is now...

time spent online

Humanising Search

As the IAB looks forward to its 2016 search conference this Thursday, ‘ Humanising Search’, we are reminded just how embedded and instinctive a part of human behaviour search has become in, effectively, just two short decades (quite a feat when one considers that, invented in 1876, the telephone was still considered a luxury in the home even halfway into the 20th century). Of course, search has always been the biggest indicator of human intent, and it’s no surprise then that according to IAB /...

The future of search lies in the power of suggestion

Like nearly every category, the quick-service restaurant and food delivery sectors are being disrupted by new commercial models, new routes to market, new technologies and new kids on the block. In turn, all of this ‘newness’ means customers are changing their behaviours. Want to see exactly where your sandwich is all the way to your office door? Uber Eats lets you to do just that. Want to split your payments with your buddies at Wahaca because Nick had twice as many margaritas as everyone else...

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