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Integration for Publishers

adWMG

blog

CTV Demand Integration for Publishers: VAST vs. OpenRTB

CTV Demand Integration for Publishers: VAST vs. OpenRTB

Programmatic advertising

adWMG

blog

Why Programmatic In-Console Game Advertising Is the Next Big Opportunity for 2026

Why Programmatic In-Console Game Advertising Is the Next Big Opportunity for 2026

A view of the back of a woman gaming with desktop monitors in front of her.

Activision Blizzard Media

blog

Why gaming fans are advertising’s most loyal audience

Why gaming fans are advertising’s most loyal audience

Female Video gamer

Cint

Research Study & Guide

Game on: Tracking the value of in-game advertising

Game on: Tracking the value of in-game advertising

A young man plays games on his phone.

Activision Blizzard Media

blog

From First Step to First Win: How in-house creative studios can guide brands into gaming

From First Step to First Win: How in-house creative studios can guide brands into gaming

Two men looking at a phone screen

Activision Blizzard Media

blog

Designing for impact: What 200+ mobile in-game campaigns reveal about creative

Designing for impact: What 200+ mobile in-game campaigns reveal about creative

A woman happily gaming on her smartphone.

Activision Blizzard Media

blog

Gaming on their terms: How player behaviour shapes smarter media strategies

Gaming on their terms: How player behaviour shapes smarter media strategies

A woman happily gaming on her smartphone.

Activision Blizzard Media

blog

How to align your ad strategy with gaming’s cross-platform audience

How to align your ad strategy with gaming’s cross-platform audience

Gaming

Overwolf Ads

blog

The brand opportunity of gaming, premium attention & bottom-of-funnel metrics

The brand opportunity of gaming, premium attention & bottom-of-funnel metrics

Gaming

Captify

Research Study & Guide

Unlocking Gaming: The lowdown on consumer search behaviour and the future of play

Unlocking Gaming: The lowdown on consumer search behaviour and the future of play

A woman playing on her phone while shopping.

Activision Blizzard Media

blog

Capturing focus, driving results: Why gaming matters more than ever

Capturing focus, driving results: Why gaming matters more than ever

Teenagers in a library with laptops and tablets

Ipsos

Research Study & Guide

The online lives of 15-24s

The online lives of 15-24s

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Latest updates

Back
Latest updates

News

Back
News

Opinions

Back
Opinions

Policy & standards

Back
Policy & standards

Gold Standard

Back
Gold Standard

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

Back
GDPR

Insight

Back
Insight

Welcome to Futurescape

Back
Welcome to Futurescape

Resources & tools

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Resources & tools

AI in digital advertising

Back
AI in digital advertising

Cookieless solutions

Back
Cookieless solutions

Why digital?

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Why digital?

The IAB UK Podcast

Back
The IAB UK Podcast

Jargon Buster

Back
Jargon Buster

Adspend Analyser

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Adspend Analyser

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

Tool for small businesses

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Tool for small businesses

IAB Showcase for Change

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IAB Showcase for Change

Case studies

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Case studies

Measurement Toolkit

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Measurement Toolkit

Industry sectors

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Audio

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TV+

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Digital out-of-home

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Digital out-of-home

Gaming

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Gaming

Retail media

Back
Retail media

Futurescape
Our members
Back
Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Member Vault

Back
Member Vault

Meet our members

Back
Meet our members

IAB Communities

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IAB Communities

Our Board

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Our Board

Join the IAB

Back
Join the IAB

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Training courses

Back
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Media Upfronts

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Leadership Summit 2026

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Leadership Summit 2026

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Online training

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