Activision Blizzard Media
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How gaming is paving the way for immersive ad experiences
Anzu.io
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The Rise of Gaming in Advertising: Insights from industry leaders on growth, challenges & opportunities
Activision Blizzard Media
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Why multiplatform players are more likely to embrace advertising
Activision Blizzard Media
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Media Insights: Gamers vs. non-gamers
iion
Research Study & Guide
Gaming audiences & advertising opportunities
Activision Blizzard Media
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Next-Gen Attention Measurement: Transforming mobile game advertising
Anzu.io
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Inclusion of intrinsic in-game ads in the IAB’s creative guidelines is a watershed moment for the industry
Audiomob
Research Study & Guide
Audiomob x PepsiCo: Exploring the impact of in-game audio ads
Venatus
Research Study & Guide
Unlocking gaming communities: a path to success for advertisers and publishers
Activision Blizzard Media
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Why mobile gaming unifies all types of game players
Activision Blizzard Media
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How to activate in gaming for brands
Aryel
blog