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A man and a woman lounge on a picnic blanket playing mobile games.

Activision Blizzard Media

blog

How to activate in gaming for brands

How to activate in gaming for brands

Mobile gamers

Aryel

blog

The Fun Factor: How AR Advergames are engaging consumers with dopamine-driven rewards

The Fun Factor: How AR Advergames are engaging consumers with dopamine-driven rewards

Cartoon picture of a mobile phone

Odeeo

blog

Why in-game audio is a 'must play' for advertisers

Why in-game audio is a 'must play' for advertisers

Gameplay screenshot

Anzu.io

blog

The power of intrinsic in-game ads in capturing attention

The power of intrinsic in-game ads in capturing attention

How Brands Can Harness the Passion of Gaming Fans

Activision Blizzard Media

blog

How brands can harness the passion of gaming fandom

How brands can harness the passion of gaming fandom

Woman using digital interface

Azerion

Research Study & Guide

Amplify 2.0: Planning for attention

Amplify 2.0: Planning for attention

Key images from Frameplay's Report, Capture the Attention of Holiday Shoppers Through Gaming, including a woman gaming on a smart device and the report.

Frameplay

Research Study & Guide

How to capture the attention of holiday shoppers through gaming

How to capture the attention of holiday shoppers through gaming

8-bit style cartoon of an in-game digital billboard

Anzu

blog

Are you paying attention? How gaming sets a higher bar for advertising engagement

Are you paying attention? How gaming sets a higher bar for advertising engagement

woman with headphones

AdsWizz

Research Study & Guide

The State of Audio Technology Report 2023

The State of Audio Technology Report 2023

Woman using mobile phone

Audiomob

Research Study & Guide

The In-Game Audio Revolution: the current state of mobile gaming & in-game advertising

The In-Game Audio Revolution: the current state of mobile gaming & in-game advertising

Man running listening to music

Adswizz

Research Study & Guide

The State of Audio Technology Report 2023

The State of Audio Technology Report 2023

This is an image of a games console controller

Wiggin

blog

Fool's Gold: the rise of deceptive gaming advertisements

Fool's Gold: the rise of deceptive gaming advertisements

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

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Policy & standards

Transparency

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Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

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Sustainability in digital

Policy

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Policy

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GDPR

Insight

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Insight

Adspend

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Adspend

The Digital Dividend

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The Digital Dividend

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Effectiveness

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Effectiveness

Attention

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Attention

Real Living

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Real Living

Powering Up

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Powering Up

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Born Online

All research

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All research

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Why digital?

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Why digital?

Environmental Sustainability FAQs

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The Evidence

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The Evidence

IAB Showcase for Change

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Perspectives on Trust and Effectiveness

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Tool for small businesses

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Guide to Digital Innovation

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More sector resources

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IAB UK Gold Standard
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Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
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IAB Global Network

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Meet our members

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Meet our members

Explore the Member Vault
Events & training
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Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

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