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Mobile user acquisition on console devices.
adWMG
Research Study & Guide

How adWMG connects Xbox/Playstation inventory and mobile app installs

A man gaming
adWMG
blog

How to programmatically acquire users for PC game publishers

A woman happily gaming on her smartphone.
Activision Blizzard Media
blog

Defining ‘premium’ in mobile gaming: What it means for advertisers

Someone using a mobile phone
Azerion
Research Study & Guide

Amplify: Planning for attention

A mum and her son gaming on console together
Activision Blizzard Media
blog

'Mom gamers': A high-impact audience marketers can’t afford to ignore

People gaming
iion
blog

Closing the gap: Aligning ad spend with gaming’s growing audience

2025 cut out of paper
SBS
blog

Looking forward to 2025: My 3 predictions

People with metaverse headsets on
iion
blog

From Play to Purpose: Transforming gaming into an educational ad powerhouse

A happy couple game on console together.
Activision Blizzard Media
blog

Who is a gamer? Redefining a thriving, evolving identity for brands

An extreme close up of a person's hands using an XBOX controller.
Activision Blizzard Media
blog

How gaming fandom amplifies brand perception & loyalty

human face overlaid with binary code
ID5
Research Study & Guide

The state of digital identity report 2024

Firefly photo showing mobile gaming with a fun game, gamer playing the video games
AdInMo
Research Study & Guide

A peek under the hood: What do game makers think about in-game advertising?

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