This month, Nathan Lindberg is joined by Marc Guldimann, CEO and Co-founder of Adelaide. Marc is the founder of Adelaide, the industry leader in attention-based media quality measurement. Adelaide puts evidence-based measurement into practice using AU, an omnichannel metric proven to measure media quality more accurately than existing verification metrics.
In this episode, hosted by Nathan Lindberg, VP of Brand Partnerships at Overwolf, we explored:
- How gaming environments score higher on the AU metric and what drives that
- Why optimizing for seconds of attention creates the wrong incentives
- Why the attention conversation is finally reaching procurement
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Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, H&R Block, Netflix, Dodge, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.
For more information on Overwolf, visit www.overwolf.com/ads.
Posted on: Thursday 2 July 2026