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Environmental Sustainability FAQs

With this tool, you can view and compare credentials of companies who are committed to reducing the environmental impact of the advertising industry. Understand the steps they are taking to measure and reduce their emissions, their energy use, the policies they have in place to reduce their carbon footprint and to engage and educate their teams, and what they have set out to achieve in the future.

If you are an IAB member and would like to be involved, please get in touch at [email protected]

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SeenThis

20/23 questions answered

Download all SeenThis answers

Section 1 - About your company

Company name

SeenThis Copy answer

Number of UK employees

10-49 Copy answer

Number of global employees

0-249 Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Yes Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

Yes Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Single use plastics Copy answer

Percentage of energy usage from renewable sources

91% - 100% Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

Yes Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

- Copy answer

Company's environmental sustainability objectives

Committed to ambitious climate action, SeenThis has validated its near-term target with the Science Based Targets initiative (SBTi). By setting and achieving sciencebased targets, SeenThis contributes to global efforts to limit global warming, ensuring our business practices are in harmony with a low-carbon future.

SeenThis commits through SBTi's SME pathway to reduce scope 1 and scope 2 GHG emissions by 42% by 2030, measured from a 2021 base year. Additionally, we commit to measuring and reducing scope 3 emissions.

SeenThis extends its commitment to the SME Climate Hub, where SeenThis has pledged to achieve net-zero before 2040. By joining this initiative, SeenThis champions climate action within small and medium-sized enterprises, recognizing their vital role in achieving a resilient and sustainable global economy.

SeenThis commits to reaching net-zero by 2040. As part of this commitment, SeenThis pledges to reduce absolute scope 1, 2, and 3 GHG emissions by 90% by 2040, mea Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group, IAB Europe Group, Science Based Targets, UN Race to Zero Copy answer

Training or engagement programmes for employees

Yes Copy answer

Smithfield Agency

14/23 questions answered

Download all Smithfield Agency answers

Section 1 - About your company

Company name

Smithfield Agency Copy answer

Number of UK employees

10-49 Copy answer

Number of global employees

We only operate in the UK Copy answer

Company type

Media Agency Copy answer

Person accountable for environmental sustainability

Yes Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1 Copy answer

Reduction strategies in place for energy use

No Copy answer

Environmental sustainability policies, schemes or initiatives in place

Everyday recycling, Tech recycling, Single use plastics, Working from home Copy answer

Percentage of energy usage from renewable sources

- Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

We are aiming to reduce our scope 1 and 3 carbon emissions in 2024 with the aim of becoming B Corp certified in 2027/28.​ Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

IAB UK Group Copy answer

Training or engagement programmes for employees

- Copy answer

Teads

17/23 questions answered

Download all Teads answers

Section 1 - About your company

Company name

Teads Copy answer

Number of UK employees

50-249 Copy answer

Number of global employees

1,000+ Copy answer

Company type

Platform Copy answer

Person accountable for environmental sustainability

Yes Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

Yes Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Single use plastics, Travel to work, Working from home Copy answer

Percentage of energy usage from renewable sources

- Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

Minimize the amount of digital resources (computing, networking, storage) required to run our service and our footprint on user devices, also including activities from suppliers and partners involved. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB Europe Group, Eco Vadis Copy answer

Training or engagement programmes for employees

Yes Copy answer

the7stars

22/23 questions answered

Download all the7stars answers

Section 1 - About your company

Company name

the7stars Copy answer

Number of UK employees

50-249 Copy answer

Number of global employees

We only operate in the UK Copy answer

Company type

Media Agency Copy answer

Person accountable for environmental sustainability

Yes Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

Yes Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Travel to work, Working from home Copy answer

Percentage of energy usage from renewable sources

91% - 100% Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

Yes Copy answer

Carbon offsetting scheme used

Yes Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

All our targets are aligned with the with the Science Based Target initiative’s Corporate Net Zero Standard and are reviewed at a minimum every 5 years. We have set near-term targets for each of the Scopes –
Scope 1: We commit to an annual 5.46% reduction in absolute scope 1 GHG emissions and 54.6% by 2033 (from a 2023 base year)
Scope 2: the7stars commits to continue annually sourcing 100% renewable electricity through to 2033
Scope 3: We commit to an annual reduction of 3.25% and total reduction of 32.5% by 2033 Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group, Science Based Targets, Eco Vadis, ISO14001 Copy answer

Training or engagement programmes for employees

Yes Copy answer

VIOOH

14/23 questions answered

Download all VIOOH answers

Section 1 - About your company

Company name

VIOOH Copy answer

Number of UK employees

50-249 Copy answer

Number of global employees

0-249 Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

No Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

Yes Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Travel to work, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

- Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

- Copy answer

Company's environmental sustainability objectives

- Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group, Ad Net Zero via our carbon emission measurement partners Cedara and Scope 3, calculations using new ANZ standards Copy answer

Training or engagement programmes for employees

No Copy answer

Vyde

16/22 questions answered

Download all Vyde answers

Section 1 - About your company

Company name

Vyde Copy answer

Number of UK employees

10-49 Copy answer

Number of global employees

0-249 Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

No Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Don't know Copy answer

Reduction strategies in place for energy use

No Copy answer

Environmental sustainability policies, schemes or initiatives in place

Travel to work, Working from home Copy answer

Percentage of energy usage from renewable sources

51% - 60% Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

No Copy answer

Company's environmental sustainability objectives

We want to achieve a BCorp certification in the future. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

IAB UK Group Copy answer

Training or engagement programmes for employees

No Copy answer

WeAre8

21/23 questions answered

Download all WeAre8 answers

Section 1 - About your company

Company name

WeAre8 Copy answer

Number of UK employees

10-49 Copy answer

Number of global employees

0-249 Copy answer

Company type

Platform Copy answer

Person accountable for environmental sustainability

Yes Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

Yes Copy answer

Environmental sustainability policies, schemes or initiatives in place

Everyday recycling, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

0% - 10% Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

Yes Copy answer

Amount of CO2E offset in 2022?

872 Tonnes Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

Our environmental strategy is underpinned by three key components: Measure - measuring our current carbon footprint and highest impact operations, to understand what can be optimized Reduce - build in operational policies and practices that reduce our direct / indirect carbon emissions Remove - investing in carbon removal initiatives that effectively remove carbon from the environment, and take us on a path to Net Zero This year (2023), we have focused on the first pillar - measuring. We officially completed our first Carbon Footprint calculation, utilizing information from our 2022 operations, through C-Free, a third party carbon consultancy. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

IAB UK Group, IAB Europe Group Copy answer

Training or engagement programmes for employees

Yes Copy answer