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Environmental Sustainability FAQs

With this tool, you can view and compare credentials of companies who are committed to reducing the environmental impact of the advertising industry. Understand the steps they are taking to measure and reduce their emissions, their energy use, the policies they have in place to reduce their carbon footprint and to engage and educate their teams, and what they have set out to achieve in the future.

If you are an IAB member and would like to be involved, please get in touch at [email protected]

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Encore Digital Media

20/23 questions answered

Download all Encore Digital Media answers

Section 1 - About your company

Company name

Encore Digital Media Copy answer

Number of UK employees

10-49 Copy answer

Number of global employees

0-249 Copy answer

Company type

Media Agency Copy answer

Person accountable for environmental sustainability

Yes Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

Yes Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Single use plastics, Travel to work, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

81% - 90% Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

Yes Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

Use our business as a force for good by delivering sustainable growth for our clients. Our objectives are to play our part in the low-carbon transition by reducing our carbon emissions in line with a 1.5C pathway and supporting our clients to play their part in the low-carbon transition. FY23 target to reduce emissions by 12.6% per FTE from our FY20 baseline and have achieved a 14% decrease partly as a result of our post-Covid-19 hybrid working model. On our path to net zero by 2050, by FY30 we will aim to reduce our tCO2e per FTE emissions by 34%. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

IAB UK Group, Science Based Targets, Eco Vadis, ISO14001, CDP Disclosure Copy answer

Training or engagement programmes for employees

Yes Copy answer

Extreme Reach

21/23 questions answered

Download all Extreme Reach answers

Section 1 - About your company

Company name

Extreme Reach Copy answer

Number of UK employees

50-249 Copy answer

Number of global employees

1,000+ Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Yes Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

Yes Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Single use plastics, Travel to work, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

11% - 20% Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

No Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

Our XR Extreme Reach teams are committed to achieving net zero by 2040. We will confirm our Scope 1, 2, and 3 targets after our SBTi submission in 2025. Our current commitment is that over the next five years, we will reduce energy consumption by 40% and aggressively cut water usage. By 2030, we will use 100% renewable energy globally. By the end of 2026, all clients will have full transparency into their carbon footprint, and all partners will adhere to our Sustainability Code of Conduct. We will fully engage our team to drive global sustainability efforts. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group, Science Based Targets, Eco Vadis Copy answer

Training or engagement programmes for employees

Yes Copy answer

Fifty

19/23 questions answered

Download all Fifty answers

Section 1 - About your company

Company name

Fifty Copy answer

Number of UK employees

10-49 Copy answer

Number of global employees

0-249 Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Yes Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

Yes Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Travel to work, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

- Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

Yes Copy answer

Amount of CO2E offset in 2022?

142.58t tonnes Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

We are committed to constantly improving the tools that we offer to clients to help them evaluate their media carbon impact and take steps to reduce or offset them. Firstly we focused on measuring display advertising but we are currently testing other channel models for: social(across platforms, like Facebook, Instagram, TikTok, and Twitter), streaming-video (including CTV, YouTube), dooh (All digital out-of-home including transient and fixed screens) We are also investigating ways to further reduce our infrastructure carbon impact by moving to more energy efficient ARM processor chips and by moving our hosting to regions which have more of their energy supplied through renewables. With our Scope3 integration, our next step will be going beyond domains to measure the impact of social and app data, and we can’t wait to roll out these processes.
- Reducing absolute Scope 1 and 2 greenhouse gas emissions by 84% by 2025 and absolute Scope 3 emissions – including media buying – by 50% by 2030, both from a 2019 base year.
- Sourcing 100% of our electricity from renewable sources by 2025.
- Phase out single-use plastics in our offices. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

Earthly, Scope3 Copy answer

Training or engagement programmes for employees

Yes Copy answer

Focus Agency Group

19/23 questions answered

Download all Focus Agency Group answers

Section 1 - About your company

Company name

Focus Agency Group Copy answer

Number of UK employees

50-249 Copy answer

Number of global employees

0-249 Copy answer

Company type

Other Copy answer

Person accountable for environmental sustainability

Yes Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Don't know Copy answer

Reduction strategies in place for energy use

Yes Copy answer

Environmental sustainability policies, schemes or initiatives in place

Everyday recycling, Tech recycling, Working from home Copy answer

Percentage of energy usage from renewable sources

31% - 40% Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

Yes Copy answer

Amount of CO2E offset in 2022?

Zero, this is a new initiative we are looking at with clients. Copy answer

Environmental sustainability questions included in procurement activities

- Copy answer

Company's environmental sustainability objectives

- Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

IAB UK Group Copy answer

Training or engagement programmes for employees

Yes Copy answer

giffgaff

23/23 questions answered

Download all giffgaff answers

Section 1 - About your company

Company name

giffgaff Copy answer

Number of UK employees

250+ Copy answer

Number of global employees

We only operate in the UK Copy answer

Company type

Brand Copy answer

Person accountable for environmental sustainability

Yes Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

Yes Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Single use plastics, Travel to work, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

91% - 100% Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

Yes Copy answer

Carbon offsetting scheme used

Yes Copy answer

Amount of CO2E offset in 2022?

22.3 tCO2e Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

giffgaff is committed to achieving Net Zero by 2040, ten years ahead of the Paris Agreement. Our carbon reduction goals have been validated by the Science-based Targets Initiative as follows:
a. To reduce absolute scope 1 and 2 GHG emissions 100% by 2030 from a 2020 base year
b. To reduce absolute scope 3 GHG emissions 60% by 2030 from a 2020 base year
c. To reduce absolute scope 1, 2 and 3 GHG emissions by 90% by 2040 from a 2020 base year
As well as continuing its work to champion the decarbonisation of the media industry, giffgaff is also committed to supporting the circular economy, championing refurb and tech recycling. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, Science Based Targets Copy answer

Training or engagement programmes for employees

Yes Copy answer

Global

21/23 questions answered

Download all Global answers

Section 1 - About your company

Company name

Global Copy answer

Number of UK employees

250+ Copy answer

Number of global employees

1,000+ Copy answer

Company type

Media Owner or Publisher Copy answer

Person accountable for environmental sustainability

Yes Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

Yes Copy answer

Environmental sustainability policies, schemes or initiatives in place

Everyday recycling, Tech recycling, Single use plastics, Travel to work, Website hosting, Working from home Copy answer

Percentage of energy usage from renewable sources

91% - 100% Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

Yes Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, Tech Lab Green Supply Path , IAB UK Group, UN Race to Zero, ISO14001, ISO 50001, Global Media Sustainability Framework Copy answer

Training or engagement programmes for employees

Yes Copy answer

Good-Loop

21/23 questions answered

Download all Good-Loop answers

Section 1 - About your company

Company name

Good-Loop Copy answer

Number of UK employees

10-49 Copy answer

Number of global employees

0-249 Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Yes Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

No Copy answer

Environmental sustainability policies, schemes or initiatives in place

Everyday recycling, Tech recycling, Website hosting Copy answer

Percentage of energy usage from renewable sources

0% - 10% Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

Yes Copy answer

Amount of CO2E offset in 2022?

162 Tonnes Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

SBTI validated reduction targets by June 2024 following the route for SME’s: Net Zero by 2050 and as members of Ad Net Zero we are working to achieve neutrality across Scope 1, 2 and 3 by 2030. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, Tech Lab Green Supply Path , IAB UK Group, IAB Europe Group, Science Based Targets Copy answer

Training or engagement programmes for employees

Yes Copy answer

GroupM

19/23 questions answered

Download all GroupM answers

Section 1 - About your company

Company name

GroupM Copy answer

Number of UK employees

250+ Copy answer

Number of global employees

1,000+ Copy answer

Company type

Media Agency Copy answer

Person accountable for environmental sustainability

Yes Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

Yes Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Single use plastics, Website hosting Copy answer

Percentage of energy usage from renewable sources

91% - 100% Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

Yes Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

- Copy answer

Company's environmental sustainability objectives

- Achieving net zero in our own operations (Scope 1 and 2) by 2025 and across our supply chain (Scope 3) by 2030, including emissions from media buying – an industry first.
- Reducing absolute Scope 1 and 2 greenhouse gas emissions by 84% by 2025 and absolute Scope 3 emissions – including media buying – by 50% by 2030, both from a 2019 base year.
- Sourcing 100% of our electricity from renewable sources by 2025.
- Phase out single-use plastics in our offices. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group, Science Based Targets, Eco Vadis, UN Race to Zero, RE 100 Copy answer

Training or engagement programmes for employees

No Copy answer