Instagram Stories come to the web

Instagram Stories can now be viewed on desktop devices and the social media platform's mobile website, with upload capabilities also on the way.


It has began rolling out the update to users globally, but Instagram says the ability to upload will be in place "in the coming months". At present, it only plans to allow users to upload from the mobile web, rather than using desktop machines.

Over 250 million people globally use Instagram Stories on a daily basis and the feature has helped cement the popularity of the platform. Many brands have taken advantage of Stories since it was introduced, and, as The Verge notes, this move should make it even easier for brands and media companies to use Stories, as they will be able to fine-tune their images and videos before sharing them.

Related content

Instagram acquiring new followers at speed

Learn more

‘Dark social’ accounts for two-thirds of political content shared

Learn more

Industry sees Coca-Cola and Nike as leading exponents of social

Learn more

WhatsApp rockets to 1bn monthly users

Learn more

State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report