IAB UK Member Vault

Insight, opinion and events from IAB UK members

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Xandr
blog

A Guide to Connected TV: Advertising's Creative Canvas

The Bigger Picture: Why effective video advertising requires a synergy across CTV, desktop & mobile devices
vdx.tv
Research Study & Guide

The Bigger Picture: Why effective video advertising requires a synergy across CTV, desktop & mobile devices

AudienceProject Insights 2020: Traditional TV and streaming
AudienceProject
Research Study & Guide

AudienceProject Insights 2020: Traditional TV and streaming

Mark Pearlstein
Silverbullet and 4D
blog

How to harness contextual targeting in a post-cookie landscape

conversion-rate-optimisation
Adapt
blog

Why you shouldn't care about conversion rate

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The Media Trust
blog

Consent management platforms are just a start

Malware on the Programmatic Seas
The Media Trust
video

Malware on the Programmatic Seas

Graphic of several devices including laptop and mobile and the connected users of these devices.
Lotame
Research Study & Guide

Beyond the cookie: What the future of advertising should look like

Changing Face of Malvertising
The Media Trust
Research Study & Guide

Changing Face of Malvertising

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PubMatic
blog

Why audience addressability is the biggest opportunity for digital advertising in 2021

Just for you image
Xandr
blog

Why building a curated marketplace should be a priority for buyers

Gamer in front of a screen
Anzu.io
blog

5 things advertisers need to know about brand safety & suitability in video games

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