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Omnichannel Measurement

On Device Research

video

Effective omnichannel campaign measurement

Effective omnichannel campaign measurement

Woman on the phone

AudienceProject

blog

How Telia increased reach efficiency by 20% with redistributed ad budget

How Telia increased reach efficiency by 20% with redistributed ad budget

Discovering the Effectiveness of In-Game Advertising

Activision Blizzard Media

blog

Discovering the effectiveness of in-game advertising

Discovering the effectiveness of in-game advertising

Into The Metaverse

Hivestack

blog

A convergence of advertising in physical & metaverse retail

A convergence of advertising in physical & metaverse retail

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Skai

blog

The Pursuit of Marketing Performance: four new imperatives for success

The Pursuit of Marketing Performance: four new imperatives for success

The Digital Distillery: Green About Media

ShowHeroes

podcast

Sustainability, ESG & CSR. Whats the Difference & Why Does it Matter?

Sustainability, ESG & CSR. Whats the Difference & Why Does it Matter?

The Interactive Advertising Format That is Winning Over Advertisers

Activision Blizzard Media

blog

The interactive advertising format that is winning over advertisers

The interactive advertising format that is winning over advertisers

woman and man watching tv

AudienceProject

blog

Why the language of TV should be learned by digital natives

Why the language of TV should be learned by digital natives

Blue waves

Meta

blog

How adding reach to your performance campaigns can unlock the next era of growth

How adding reach to your performance campaigns can unlock the next era of growth

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Xaxis UK

blog

How omnichannel campaigns inspire confidence in uncertain times

How omnichannel campaigns inspire confidence in uncertain times

Team members collaborating over plans

Verve Group

blog

New identifiers won’t fill the holes in today’s marketing plans... but moments will

New identifiers won’t fill the holes in today’s marketing plans... but moments will

Advanced TV uncovered

FreeWheel

Research Study & Guide

2023 Advanced TV Uncovered

2023 Advanced TV Uncovered

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Latest updates

Back
Latest updates

News

Back
News

Opinions

Back
Opinions

Policy & standards

Back
Policy & standards

Gold Standard

Back
Gold Standard

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

Back
GDPR

Insight

Back
Insight

Welcome to Futurescape

Back
Welcome to Futurescape

Resources & tools

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Resources & tools

AI in digital advertising

Back
AI in digital advertising

Cookieless solutions

Back
Cookieless solutions

Why digital?

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Why digital?

The IAB UK Podcast

Back
The IAB UK Podcast

Jargon Buster

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Jargon Buster

Adspend Analyser

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Adspend Analyser

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

Tool for small businesses

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Tool for small businesses

The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Case studies

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Case studies

Measurement Toolkit

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Measurement Toolkit

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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Get into Digital

Industry sectors

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Industry sectors

Audio

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Audio

Creator marketing

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Creator marketing

TV+

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Digital out-of-home

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Digital out-of-home

Gaming

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Gaming

Retail media

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Retail media

More sector resources

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More sector resources

Futurescape
Our members
Back
Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Member Vault

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Member Vault

Meet our members

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Meet our members

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IAB Communities

Our Board

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Our Board

Join the IAB

Back
Join the IAB

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Training courses

Back
Training courses

Training courses

Engage 2025

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Engage 2025

Past events

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Online training

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