IAB UK Member Vault

Insight, opinion and events from IAB UK members

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Women's Football
LiveScore
Research Study & Guide

A LiveScore study into the fandom of women's football

Tasmania
VIOOH
Research Study & Guide

Tourism Tasmania: driving winter visits and hot results with prDOOH, audio and display

First party data retail media
Threefold
blog

Why controlling first party data is essential for retailers

woman shopping in a supermarket
Advertima
blog

How to integrate your in-store audience into your omnichannel retail media network

seasonal travellers
Hivestack
blog

How programmatic DOOH can target seasonal travellers

Grocery store
Blis
Research Study & Guide

The UK grocery list: how to reach shoppers when saving money is the essential item

8-bit style cartoon of an in-game digital billboard
Anzu
blog

Are you paying attention? How gaming sets a higher bar for advertising engagement

growing retail media revenue
Threefold
blog

How to grow retail media revenue - some top tips

App store
ROAST
Research Study & Guide

How can marketers leverage Discord?

woman with headphones
AdsWizz
Research Study & Guide

The State of Audio Technology Report 2023

Amazon boxes
Skai
Research Study & Guide

How shoppers plan to spend this Amazon Prime Day

Image of statue with AI effects
Skai
Research Study & Guide

The next big thing: Where generative AI’s first areas of innovation will impact marketing

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