Jargon Buster

Commonly used mechanisms like 3rd party cookie on the browser or Identifier for advertisers on mobile/ device platforms (for e.g. IDFA on iPhone , Android Id on Android devices) to uniquely identify a device or a browser typically used for associating a user or a household.

Volumes of people moving, whether on foot or in vehicles.

Number of visitors who come to a website.

A complex mathematical model that incorporates all of our findings about traffic, vehicular and pedestrian. We have created a map for the entire country that records every road, pathway and corridor along which people travel. The model ascribes volumes of people-flows to each segment of this map. Known affectionately as TIM.

A video content service where customers pay for each piece of video on demand content. For example, a customer would pay a fee for each movie or TV show that they watch. TVOD services, like Apple’s iTunes, enable one-off purchases and often time-limited access.

Displays affixed to moving public transportation vehicles or in the common areas of transit terminals and stations.

TV+ is a subset of OTT. A large TV screen that is connected to the internet, either directly (like a Smart TV) or through a gaming console or streaming device (e.g. Apple TV, Roku etc.). Video content is delivered to a TV screen, via the internet. A media buy of TV+ inventory can generally be assumed to be running in a large screen format.

The rate at which unexposed members of the audience visited the store

Unique visitors refers to the number of distinct individuals requesting pages from a website during a given period, regardless of how often they visit. Visits refer to the number of times a site is visited, no matter how many visitors make up those visits.