A video content service where customers pay for each piece of video on demand content. For example, a customer would pay a fee for each movie or TV show that they watch. TVOD services, like Apple’s iTunes, enable one-off purchases and often time-limited access.
Displays affixed to moving public transportation vehicles or in the common areas of transit terminals and stations.
TV+ is a subset of OTT. A large TV screen that is connected to the internet, either directly (like a Smart TV) or through a gaming console or streaming device (e.g. Apple TV, Roku etc.). Video content is delivered to a TV screen, via the internet. A media buy of TV+ inventory can generally be assumed to be running in a large screen format.
The rate at which unexposed members of the audience visited the store
Unique visitors refers to the number of distinct individuals requesting pages from a website during a given period, regardless of how often they visit. Visits refer to the number of times a site is visited, no matter how many visitors make up those visits.
A geographic universe or coverage definition stated on the basis of population amounts is required for Digital Place-Based / Out-of-Home Networks subject to measurement. These may be customized (or limited) based on the specific attributes of the network and the associated Venue Traffic. In some cases a customized universe can be stated or a general population estimate (e.g., US Census estimates) for media comparability purposes. (Source: MRC Digital Place-Based Audience Measurement Standards Version 1, w/o the “Out-ofHome” reference in the first section)
CTV video ad spending committed in advance.
An initial sum of money paid before the acquisition of a video game. May also include other preliminary costs.
The channels/platforms and duration of time that content can be used for
