Trading desk

An agency branch trading entity known as the expert operators in their use of new technology.  These entities can be independent or operate within an agency holding company.  This group of people (known as traders) play the day-to-day campaign management role. Used by agency holding companies, operating agencies and advertisers.

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An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade