Any audience reflecting the most desired consumer prospects for a product or service, defined by age, sex, race, ethnicity or income; or their combinations for any geographic definition. Expanded targets include purchasing, behavioural, and audience segmentations.
A specific group that an advertiser seeks to reach with its campaign. Target audience is defined by a certain attribute or set of attributes (e.g. Women aged 18-24, Sports Car Lovers, Shoppers In-market for a New car).
Various criteria to make the delivery of an advertisement more precise (age, geographical location or behavioural cues etc.)
The Department for Science, Innovation and Technology (DSIT) is a UK government department established in February 2023. It focuses on enhancing the UK's position in science and technology by fostering innovation, supporting research and development, and overseeing digital transformation across various sectors. DSIT aims to drive economic growth, create jobs, and improve public services through technological advancements
The technology used to deliver creative assets from one adserver into another, allowing advertisers to track the performance of the campaigns and record impressions and clicks amongst other campaign metrics.
Route has divided the whole country into more than 1,600 areas. These are often actual towns, but in rural areas there may in fact be more than one small town in the area. The purpose is to split the country into logical and manageable chunks. The 1,600 areas cover 100% of the country with no gaps.
