Target audience
A specific group that an advertiser seeks to reach with its campaign. Target audience is defined by a certain attribute or set of attributes (e.g. Women aged 18-24, Sports Car Lovers, Shoppers In-market for a New car).
A specific group that an advertiser seeks to reach with its campaign. Target audience is defined by a certain attribute or set of attributes (e.g. Women aged 18-24, Sports Car Lovers, Shoppers In-market for a New car).
Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report