Jargon Buster

An agency branch trading entity known as the expert operators in their use of new technology.  These entities can be independent or operate within an agency holding company.  This group of people (known as traders) play the day-to-day campaign management role. Used by agency holding companies, operating agencies and advertisers.

Commonly used mechanisms like 3rd party cookie on the browser or Identifier for advertisers on mobile/ device platforms (for e.g. IDFA on iPhone , Android Id on Android devices) to uniquely identify a device or a browser typically used for associating a user or a household.

Traditional TV is content delivered via legacy distribution methods such as cable, satellite, broadcast.

Number of visitors who come to a website.

Volumes of people moving, whether on foot or in vehicles.

A complex mathematical model that incorporates all of our findings about traffic, vehicular and pedestrian. We have created a map for the entire country that records every road, pathway and corridor along which people travel. The model ascribes volumes of people-flows to each segment of this map. Known affectionately as TIM.

The dataset used to teach an AI model patterns, relationships, and behaviours during training. Typically consists of large volumes of structured or unstructured information such as text, images, audio, video, or tabular data, depending on the type of model being trained. 
 
An AI model trained on past campaign performance, audience data, and creative assets can learn what drives engagement and use those patterns to improve future campaigns.  
 
The quality and diversity of training data directly affect how accurate, relevant, and unbiased AI outputs are, making it a critical factor in advertising effectiveness.

Transactional VOD (TVOD) is a video content service where viewers pay for each piece of video on demand content. For example, a customer would pay a fee for each movie or TV show that they watch. TVOD services, like Apple’s iTunes, enable one-off purchases and often time-limited access.

Displays affixed to moving public transportation vehicles or in the common areas of transit terminals and stations.