Training Data
AI
The dataset used to teach an AI model patterns, relationships, and behaviours during training. Typically consists of large volumes of structured or unstructured information such as text, images, audio, video, or tabular data, depending on the type of model being trained.
An AI model trained on past campaign performance, audience data, and creative assets can learn what drives engagement and use those patterns to improve future campaigns.
The quality and diversity of training data directly affect how accurate, relevant, and unbiased AI outputs are, making it a critical factor in advertising effectiveness.